West Male Sports Opps: LA Galaxy taps first chief creative, brand officer (Score 52)

Sales Lead: LA Galaxy appointed Will Misselbrook as its first-ever chief creative and brand officer, effective September 2023 (we are still attempting to confirm Misselbrook's email & will update when we learn more)

• Misselbrook most recently served as the chief creative and digital officer for sibling team Washington Commanders, but now he will focus more on the LA Galaxy club and on revitalizing its branding.
• The LA Galaxy's leadership doesn't plan to fully rebrand the team, but Misselbrook will focus on restoring its brand to relevance.
• He now oversees all of LA Galaxy's content, marketing, creative, digital development, and innovation strategy.
• This encompasses defining the team's brand vision, putting together innovative and authentic storytelling and experiences, and developing unique fan experiences and partnership opportunities.
• Misselbrook seems to have replaced Doug Vosik, who stepped down last summer after being the LA Galaxy's CMO.
• The club will likely:
  • Launch a new campaign
  • Implement strategy shifts
  • Ramp up advertising efforts
  • Conduct agency reviews
• Target demographic: 
  • Male, sports-oriented audiences, primarily those in the West

Additional spending insights:

• LA Galaxy primarily advertises locally around LA; since the MLS doesn't tend to specify national TV or digital spend by team, read more about its spend in our most recent update.
• Additional channel insights  
  • The team utilizes print (newspapers), digital, local broadcast, and OOH ads.

Additional agency insights:

• Opportunity: Reach out sooner rather than later in case this hire precedes agency reviews.
• Current agency roster (LA Galaxy):
  • ​​​​​​​In-House: Media
  • View the MLS's full roster here.

Insight Sources: Additional channel insights estimated by Vivvix.