Linqto names PR AOR amid digital spend increases (Score 58)

Sales lead: PR appointments commonly precede additional agency hires, so reach out now to be top-of-mind.

• Linqto appointed 5W as its PR AOR in September 2023.
• The agency will handle media relations and messaging. 
• We predicted a PR appointment when we told you about Linqto hiring Elisa Lai as CMO. 

Linqto's target demographic: Male Gen-Xers & millennials 

The company will likely:

• Continue ramping up spend
• Increase promotional activity
• Keep building out its agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

• YTD spend: Linqto spent just $633 on national TV ads YTD, down from $7.6k spent in this channel during the same time period of 2022. 
• 2021-2022 spend: It started investing in the channel in 2022, spending $7.6k. 
• Ad programming: It placed ads during CNN News Central. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Linqto spent approximately $240.8k on digital display ads YTD, more than double the $113.4k spent in this channel during the same time period of 2022. 
• YTD data: 56.3m impressions via Twitter (65%), desktop display (14%), mobile display (10%), Facebook (9%), and Instagram (2%). 
• 2021-2022 spend: Full-year spend jumped from $35.2k in 2021 to $113.4k in 2022. 
• Ad location: It placed 98% of these ads directly onto sites such as twitter.com, youtube.com, facebook.com, forbes.com, and instagram.com. It placed 2% of these ads indirectly through Google AdX+AdSense onto sites such as forbes.com and kiplinger.com. 

Agency analysis: 

• Opportunity: Get in touch now to offer creative, media, digital, or social media assistance. 
• Current roster: 
  • 5W: PR AOR