Sales lead: Reach out to the new CMO now to be top-of-mind.  Chuck E. Cheese (CEC) named Mark Kupferman chief insights and marketing officer in November 2023. Kupferman most recently served as SVP and CCO of Ruth's Chris Steak House.  He is now responsible for marketing, menu innovation, communications, and customer experience. Target demographic: Gen-X & millennial parents The company will likely: Significantly increase ad spend Experiment with new ad channels Bui...

Sales lead: A CMO hire will likely lead to spend shifts & agency appointments.  Jane recently lost its CMO, JP Knab, after only a year. Knab is now the CMO of Cafe Zupas.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Female Gen-Zers & millennials Once it hires a new CMO, the company will likely: Build out the agency roster Try new marketing strategies Diversify digital ad placement Digital and social insights (digit...

Sales lead: Reach out to the new CMO for more information about his future plans.  CloudBees hired Raj Sarkar as CMO, effective October 2023. Sarkar most recently served as CMO of 1Password. In his new role, Sarkar is responsible for growth, improving brand awareness, and global marketing strategy. Target demographic: Businesses that need software delivery services The company will likely: Ramp digital spend back up Diversify digital ad placement Build out the agen...

Sales lead: Reach out to offer ad space & inquire about other agency work.  Boston Pizza (BP) just announced Camp Jefferson as its new creative AOR. The agency's first creative work will reportedly launch in November 2023.  This replaces incumbent creative AOR John St.  Target demographic: Gen-Xers & millennials The company will likely: Keep ramping up digital spend Launch an ad campaign Build out its agency roster Digital and social insights (digital ad spend...

Sales lead: Contact Cotton's DMs to start offering ad space & other agency services.  Cotton completed the review we told you about in July.  The company selected Gale as its new creative AOR. Gale's first creative work will reportedly debut in spring 2024.  Joanne Davis handled the review, which replaced Adam&EveDDB.  Target demographic: Gen-X & millennial women The company will likely: Make additional agency changes Ramp up ad spend Release fresh creative work/...

Sales lead: Reach out now to offer last-minute campaign ad space.  B&G Foods chose Quench to lead a digital campaign for its Victoria pasta sauces.  The push will target consumers in the Northeast and will kick off during Q4.  The company has a second leg of the campaign scheduled for next year.  Target demographic: Gen-X & millennial women (moms) The company will likely: Ramp up digital spend Pursue more project-based agency partners Run ad campaigns for its other...

Sales lead: These hires will affect the company's marketing strategy & agency roster.  Christy Sports (CS) hired Danielle Quatrochi as CMO, effective October 2023. Quatrochi joins from Eventus Experiential, where she served as marketing & DTC strategic advisor. CS also named Pete LaBore CEO. LaBore previously served as COO of Reformation and Backcountry.com.  Target demographic: Gen-Xers & millennials The company will likely: Keep increasing dig...

Sales lead: Reach out ASAP to see if you can still participate in the creative review. Papa Johns (PJ) completed a portion of the review we told you about in August by naming Carat media AOR.  Havas Media, the incumbent media AOR, won the account in 2019.  The company is still searching for a new creative agency. Pile and Company is handling the review process for PJ. Target demographic: Gen-Xers & millennials with a male skew The company will likely: Continue review...

Sales lead: Keep an eye on this company because a CMO hire will likely lead to spend shifts & agency appointments.  Sophos lost its CMO of over 10 years, Matt Fairbanks, in October 2023. Fairbanks is now the CMO of Island.  We will be sure to update you as soon as a replacement is announced. Target demographic: Businesses that need cyber security services Once it hires a new CMO, the company will likely: Ramp ad spend back up Try new marketing channels Seek agency ...

Sales lead: Reach out to offer ad space & to inquire about other agency opportunities.  Curology picked up Territorial as its lead creative and strategy partner in November 2023. The agency is tasked with leading a product launch in 2024. It will also handle creative for Curology's existing products.  Target demographic: Female Gen-Zers & millennials The company will likely: Continue moving ad dollars from digital to TV Release fresh creative work/launch an ad campai...