Female Gen-Z, Millennial Opps: Jane searches for new CMO (Score 34)
Sales lead: A CMO hire will likely lead to spend shifts & agency appointments. .png)
- Jane recently lost its CMO, JP Knab, after only a year.
- Knab is now the CMO of Cafe Zupas.
- We will be sure to update you as soon as a replacement is announced.
Target demographic: Female Gen-Zers & millennials
Once it hires a new CMO, the company will likely:
- Build out the agency roster
- Try new marketing strategies
- Diversify digital ad placement
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Jane spent nearly $2.6m on digital display ads YTD, close to the $2.7m spent in this channel during the same time period of 2022.
- YTD data: 383.5m impressions via Facebook (81%), Instagram (18%), and desktop display (1%).
- 2021-2022 spend: Full-year spend dropped from $8.8m in 2021 to $3.4m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, and youtube.com. It placed 1% of these ads indirectly through Criteo onto sites such as yahoo.com, pch.com, drudgereport.com, aol.com, and sparknotes.com.
Agency analysis:
- Opportunity: Start working on your pitches so that you are prepared to reach out as soon as Jane hires a new CMO.
- Current roster:
- SourceCode Communications: PR AOR
Insight Sources: Digital spend insights estimated by Pathmatics.
