Digital B2B Opps: CloudBees selects new top marketer (Score 49)
Sales lead: Reach out to the new CMO for more information about his future plans. .png)
- CloudBees hired Raj Sarkar as CMO, effective October 2023.
- Sarkar most recently served as CMO of 1Password.
- In his new role, Sarkar is responsible for growth, improving brand awareness, and global marketing strategy.
Target demographic: Businesses that need software delivery services
The company will likely:
- Ramp digital spend back up
- Diversify digital ad placement
- Build out the agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CloudBees spent about $17.9k on digital display ads YTD, an 82% decrease from $99.5k spent in this channel during the same time period of 2022.
- YTD data: 3.5m impressions via desktop display (72%), Twitter (18%), and YouTube (10%).
- 2021-2022 spend: Full-year spend fell 54% from $215.3k in 2021 to $99.5k in 2022.
- Ad location: It placed 82% of these ads directly onto sites such as zillow.com, twitter.com, allreceipes.com, youtube.com, and redfin.com. It placed 18% of these ads through multiple indirect channels onto sites such as worldtravelling.com, redfin.com, zillow.com, shmoop.com, and fandom.com.
Agency analysis:
- Opportunity: Contact the new CMO to secure top priority.
- Current roster:
- Axicom: PR
Insight Sources: Digital spend insights estimated by Pathmatics.
