Edge Media Sales Lead: Red Wing Shoes (RWS) celebrates trade workers in a new "Trades-Made" campaign, which rolled out for Labor Day. Rather than promoting footwear outright, the campaign celebrates and supports the workers who hold up our world. It highlights the ways in which everything in our world is trades-made. These are the people for whom RWS specifically designs shoes. RWS also incorporated the "Trades-Made" badge into its logo to show its dedication to the movement. The company i...

Media Sales Lead: Pop-Tarts (PT) just introduced a new flavor called Frosted Chocolatey Chip Pancake. It also brought back Frosted Strawberry Milkshake, which was first released in the 2000s. Both are available at Walmart in 16-count boxes retailing for $4.86. It is planning a nationwide rollout for December.  Key Lead Takeaways: PT has already been increasing ad spend, which I expect to continue as it promotes the new flavors. It will likely launch an ad campaign later this year for the n...

Sales lead: Get in touch now to offer ad space & agency services.  Atlassian has filled the CMO vacancy we told you about in February.  Zeynep Ozdemir will take over as CMO, effective October 2nd, 2023. Ozdemir brings experience from her most recent post as CMO of Palo Alto Networks.  Target demographic: Businesses that need IT services & work management assistance The company will likely: Ramp up digital spend Try new ad channels Build out its agency roster D...

Sales lead: Reach out now to see if you can score some of these extra ad dollars.  Peet's Coffee (PC) just launched a new ad campaign called "Coffee for Coffee People."  The push is currently being supported in San Francisco, Los Angeles, Boston, and Washington D.C. It includes multiple spots that are being supported across Hulu, YouTube, TikTok, Pinterest, Spotify, Amazon, and OOH.  It will launch a national campaign in 2024 if the regional push is successful.  We pr...

Sales lead: This appointment may lead to spend shifts or additional agency changes.  Ikea named McCann its global brand marketing partner in September 2023. This does not replace any of Ikea's existing agency relationships.  McCann's first campaign will reportedly launch in spring 2024.  We told you about Ikea's back-to-school campaign in July.  Target demographic: Millennials & Gen-Xers The company will likely: Make additional agency changes Continue moving TV dol...

Sales Lead: Patreon, a platform through which people can support their favorite creators at different tiers, just launched new services. The platform now offers community chat and member profiles, a move that centers users' in-app relationships with creators. Creators can now not only invite new chat members but can also customize their individual chats based on things such as name, emoji, topic, and member tier. Members can also customize their new profiles based on their bios, pho...

Sales Lead: Lenovo recently consolidated its global B2B creative business with Wunderman Thompson Atlanta, concluding an eight-month review handled by R3. The agency will take current B2B campaigns and making more cohesive brand messaging. This will involve less of a focus on TV marketing and more of a focus on digital and social. Lenovo's account will be spearheaded by chief client officer Carrie Philpott, chief strategy officer Ellie Banford, and chief creative officer...

Sales Lead: Anime streaming platform Crunchyroll recently promoted Gita Rebbapragada, its CMO of almost two years, to COO. She succeeds Crunchyroll's former COO of 15 years, Brady McCollum. The brand has not yet announced a new CMO to succeed Rebbapragada, but we will let you know if and when it does so. The company will likely: Need additional marketing support with the vacant CMO role Implement strategy shifts Continue increasing digital spend Conduct agency review...

Sales Lead: Mazda has made quite an optimal move, having recently selected Optimal as its first-ever search AOR. Optimal will focus on audience inspiration with a strategic, dynamic, and data-driven strategy. The agency drives results with propriety data, media solutions, and technology. Optimal will also focus on maximizing Mazda's digital presence. The shift reinforces Mazda's commitment to lead digital excellence, which will be aided by Optimal's direct response, s...

Sales Lead: Subway just made a new MVP Rewards loyalty program available to its 30m members. MVP Rewards, a rebrand of MyWay Rewards, will automatically enroll current members in the new program. Upon joining, new members will receive a bonus 250 points on the points-per-dollar app. Members who rise to high-enough tiers in the program will also have access to exclusive Subway merchandise and VIP exclusives. This refresh is part of Subway's ongoing, multi-year, top-to-bottom menu a...