Sales lead: During the Q3 earnings call, Foot Locker, Inc. (FL) execs discussed digital performance and its Lace Up plan. Be sure you are reaching out now for early 2024 dollars. President & CEO Mary Dillon pointed out how FL has seen "a few key wins including solid strides in our digital performance, including improving conversion levels & double-digit gains in new customer acquisition...increases in already high brand awareness suggesting our top-of-funnel marketing & brand build...

Sales lead: This promotion will likely lead to higher ad spending & possibly agency appointments.  Fox News (FN) promoted Jason Klarman to chief digital & marketing officer, effective December 2023. Klarman spent the past couple of years as president of Fox Nation. He now reports to CEO Suzanne Scott.  Target demographic: Boomers & Gen-Xers The company will likely: Significantly increase ad spend Try new ad channels Outsource some marketing duties to agency partner...

  Sales lead: With a new shop in charge, look for new campaigns & ad revenue ahead of/during the 2024 MLB season. The MLB's Minnesota Twins have named Rise and Shine and Partners as its new lead ad agency. The independent shop is tasked with handling everything from brand strategy to media communications. For the 2024 season, Rise and Shine will take on lead brand agency responsibilities, including brand strategy and insights, creative campaign development and production, media and...

Sales lead: Get in touch to offer ad space & agency assistance.  Securonix recently hired Biju Muduli as CMO. Muduli joins from Onapsis where she held the same title. She now leads all of Securonix's marketing operations. It also promoted Augusto Barros to product marketing VP. Barros joined Securonix as solutions VP in 2020. He is now responsible for planning, creating, and executing the company's product marketing strategy.  Target demographic: B...

  Due Date: January 3, 2024; questions due December 27, 2023 Scope of Work: The Lynchburg Police Department (LPD) has issued a RFP for police recruitment and marketing services. Services requested include, but are not limited to: Provide consultant services for the development, production, and execution of a recruitment and marketing plan that includes online, video, and print deliverables. The overall goal is to increase the number of qualified applicants applying to be police of...

Sales lead: These hires will affect the company's ad spend & agency roster.  Windstar Cruises appointed Patricia Gonzalez as marketing VP in December 2023. Gonzalez most recently served as CMO of Share Your Heart.  It also hired Dane Neal Cox as creative director in November 2023. Cox joins from AmaWaterways where he served as art director. We told you about Windstar's new CCO in July.  Target demographic: Affluent Gen-Xers & millennials The company...

Sales lead: During the Q4 earnings call, Hormel Foods Corporation execs mentioned planned ad spend increases in fiscal 2024 (HF's fiscal year begins in October, so its Q1 2024 is almost over). Reach out now for potential revenue, readers. Specifically, advertising investments in 2023 were $160m, up from $157m in 2022. CFO Jacinth Smith said: "We have planned another increase in advertising investments in fiscal 2024 as we continue to support our leading brands in the marketplace." CEO...

Sales lead: This appointment will likely lead to higher ad spend & additional agency hires.  Jefferson's Bourbon selected Argonaut as its creative AOR in December 2023. The agency will handle brand strategy & creative duties. It is also responsible for helping Jefferson's separate itself from other top bourbon brands.  Target demographic: Millennial men The brand will likely: Launch an ad campaign/fresh creative work Significantly increase ad spend Build out agency...

Sales lead: This departure will affect the company's marketing spend & agency roster.  QuickBooks is already searching for a new marketing chief following Lauren Weinberg's departure in December. Weinberg joined QuickBooks as chief marketing & revenue officer in October. She is now the CMO of Peloton.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Business DMs & self-employed small business owners The company will likely: C...

  Sales lead: During the Q3 earnings call, Fossil Group execs spoke about brand revitalization strategy & efforts. Reach out now to secure revenue. Per CEO Kosta Kartsotis: "Under our FOSSIL brand revitalization strategy, we are making highly targeted investments in marketing to support our key initiatives across traditional watches, jewelry, and leathers." "Over the past year, we have conducted extensive consumer insight work to better understand our target consumer. The results o...