Digital B2B Opps: Securonix brings in two new marketing DMs (Score 69)

Sales lead: Get in touch to offer ad space & agency assistance. 

• Securonix recently hired Biju Muduli as CMO.
  • Muduli joins from Onapsis where she held the same title.
  • She now leads all of Securonix's marketing operations.
• It also promoted Augusto Barros to product marketing VP.
  • Barros joined Securonix as solutions VP in 2020.
  • He is now responsible for planning, creating, and executing the company's product marketing strategy. 

Target demographic: Businesses that need cyber security services

The company will likely:

• Continue increasing digital spend
• Invest in additional marketing channels
• Build out agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Securonix spent about $7.2k on digital display ads YTD, a significant increase from $700 spent in this channel during the same time period of 2022. 
• YTD data: 1.8m impressions via programmatic (95%) and direct (5%). 
• 2021-2022 spend: Full-year spend dropped from $3k in 2021 to $700 in 2022.
• Ad location: It placed ads onto sites such as cricbuzz.com, drudgereport.com, reuters.com, rhymezone.com, and coolmathgames.com.  

Agency analysis:

• Opportunity: Contact the new CMO now to secure top priority. 
• Current roster:
  • fama PR: PR AOR

Insight Sources: Digital spend insights estimated by Adbeat.