Due Date: December 7, 2023; questions due December 1 Scope of Work: State Center Community College District (SCCCD) intends to award Contracts and subsequent Purchase Orders to a pool of qualified professional marketing consultants/creative agencies for specialized marketing services in support of districtwide and college-focused marketing campaigns. Contact: Teresa Campagna Bryant // 559-243-7241 // teresa.campagna@scccd.edu RFP Link  

Sales lead: Contact the new CMO to offer ad space & agency services.  Roots named Leslie Golts CMO in November 2023. Golts most recently served as marketing head and GM of Unilever Canada's beauty division and health & wellness collective.  She is now responsible for all of Roots' marketing operations. Target demographic: Gen-Zers & millennials The company will likely: Return to higher ad spending Try new ad channels Seek agency partners Digital and social ins...

Sales lead: Get in touch if you can help this company build awareness.  Laird Superfood disclosed during its recent Q3 earnings report that it is focused on increasing brand awareness.  The company, which was founded in 2015, has moved away from what execs described as an inefficient paid social media strategy.  It is now utilizing podcasts, PR, and organic media.  In other news: Laird promoted Martha Opela to marketing VP in August 2023. Opela joined the company as sen...

Sales lead: Get in touch to offer ad space & agency services.  Zips Car Wash hired Rebecca Latacz as CMO, effective October 2023. Latacz most recently served as Raising Cane's marketing VP. In her new role, Latacz is responsible for digital, loyalty, sponsorships, and promoting new locations.  The company is also shifting toward a more localized marketing strategy.  Target demographic: Wide range of consumers The company will likely: Seek sponsorships Outsource som...

Sales lead: Get in touch to offer ad space & inquire about agency work.  Tyson Foods has significantly increased ad spend so far in 2023. Per its recent Q4 earnings report, the company will continue increasing spend while searching for high ROI opportunities.  Tyson's primary goal is to support its branded foods business.  The company is also working on utilizing data to target consumers more effectively.  In other news: Tyson hired Jeremy Keenan as marketing communicat...

Sales lead: This hire will affect the company's marketing strategy & may lead to agency appointments.  Sitecore appointed Kathie Johnson as CMO, effective November 2023. Johnson most recently served as CMO of Talkdesk.  She is now responsible for all of Sitecore's marketing initiatives. Target demographic: Businesses that need digital experience software The company will likely: Ramp ad spend back up Try new marketing channels Seek agency assistance Digital an...

Sales lead: This appointment will likely lead to spend & agency roster shifts.  Sally Beauty (SB) picked up Tombras as media AOR in November 2023. The agency is tasked with helping SB retain existing consumers & attract new ones.  Tombras will also support SB's Beauty Systems Group. Target demographic: Gen-Z/millennial women & professional stylists The company will likely: Revise media strategy Ramp digital spend back up Make additional agency changes Digital ...

  Due Date: December 15, 2023 Scope of Work: CalRecycle is seeking a contractor to provide a wide range of services related to the creation of a Branding and Messaging Campaign including, but not limited to: paid media buys, added value, development of creative concepts and production, video production, project management, copywriting, editing, translations, website design and management, social media strategies and management, quantitative and qualitative research, collateral material ...

Due Date: January 4, 2024; questions due December 12, 2023 (pre-bed meeting will be held on December 5). Scope of Work: The San Francisco Public Utilities Commission (SFPUC) is issuing an RFP for the purpose of selecting contractors to provide the following services: market research; marketing & advertising, including ad purchasing; communications & community engagement; and event planning & implementation. RFP Link

Sales lead: This may lead to spend shifts & additional agency changes.  Oura named Mediahub its global media AOR in November 2023. The company had been taking care of media duties in-house.  Mediahub is tasked with helping Oura reach new consumers.  Target demographic: Millennials The company will likely: Revise media strategy Increase ad spend Make additional agency changes Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)...