NTWRK hires marketing DM amid spend declines (Score 66)
Sales lead: This hire may lead to spend shifts or agency hires. .png)
- NTWRK named Dan Grossman VP & marketing head in March 2023.
- Grossman joined from Snapchat, where he served as consumer marketing head.
- We told you about NTWRK's new CSO in December.
Target demographic: Gen-Zers & millennials
The company will likely:
- Ramp up digital ad spend
- Diversify ad placement
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: NTWRK spent around $242.1k on digital display ads YTD, a huge decrease from $1.9m spent in this channel during the same time period of 2022.
- YTD data: 32.7m impressions via Facebook (61%) and Instagram (39%).
- 2021-2022 spend: Full-year spend dropped 12% from $3.3m in 2021 to $2.9m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: Contact the new marketing DM now to be top-of-mind.
- NTWRK does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
