Sales Lead: To merge its marketing and data teams, Paramount named Michael Engleman and Puja Vohra as its CMO and consumer marketing EVP, respectively. Engleman will now lead US consumer marketing, strategy, lifecycle marketing, partnerships, customer care, social, and creative campaign execution. He joined Paramount in July 2019 as the CMO for Showtime Networks. Vohra now oversees media, brand, and program marketing for the soon-to-be-rebranded (and merged) Paramount+ w...

Sales lead: This company launched in 2020, so reach out if you can help it build initial brand awareness.  MixMode hired Karen Buffo as its first-ever CMO, effective April 2023. Buffo joins from Anomali, where she held the same position.  She is tasked with creating and implementing a marketing strategy.  Target demographic: Businesses that need cybersecurity services The company will likely: Begin investing in national advertising Ramp up promotional activity  Out...

Sales lead: Keep an eye on this company because a CMO hire will affect its marketing strategy & agency roster.  Nobull announced its CMO, Todd Meleney, has stepped down.  Meleney joined the company in 2014 as brand manager and worked his way up to CMO in 2021.  We will be sure to update you as soon as a replacement is named. Target demographic: Millennial fitness enthusiasts with a male skew Once it hires a new CMO, the company will likely: Review the agency roster S...

Sales lead: Keep an eye on this company so that you can reach out as soon as it finds a new CMO.  El Pollo Loco (EPL) lost its CMO, Andrew Rebhun, in May 2023. Rebhun is now the chief experience officer of Cava.  He joined EPL in 2019 as chief digital officer & VP before being promoted to CMO in 2021. We will be sure to update you as soon as a replacement is announced.  Read about EPL's new digital & brand AOR here.  Target demographic: Millennials & Gen-Zers Once it fin...

Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency appointments.  Cava Grill created a new position by naming Andrew Rebhun chief experience officer, effective May 2023. Rebhun joins from El Pollo Loco, where he served as CMO. He is now responsible for Cava's creative & digital teams. Rebhun reports to CEO & co-founder Brett Schulman.  Target demographic: Millennials seeking healthy dining options The company will likely: ...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales Lead: Dickies Work Clothes recently selected LaForce and H&S as its earned media and influencer AORs, respectively. LaForce will handle consumer, brand, and executive communications, which includes social and PR, to the best of our knowledge. On the other hand, H&S is leading influencer marketing work across platforms such as TikTok and Instagram. Account work reportedly began in April 2023. The agencies' combined work will prove critical to the success of Dickies's brand st...

Sales Lead: Pizza Hut (PH) just launched a limited-edition grilled sirloin steak menu option. The brand's leaders attribute a recent same-store sales increase (8%), its strongest results in two years, to new products such as its new melt sandwiches and big NY pizza. PH has also ramped up its partnerships with third-party aggregators that help with delivery services. The brand will likely: Launch a new campaign promoting the new product Shift strategy Ramp up spend more...

Sales Lead: The Glenlivet is leaning on the love of game nights with its recent launch of a limited-edition game night kit. The product was made through a partnership with Jonathan Adler. Adler is promoting the set on his owned social channels, and The Glenlivet is doing the same. The brand has also teamed up with other influencers. ​​​​​​​This effort is part of a larger "Break From The Ordinary" campaign. The brand will likely: ​​​​​​​Continue investing in c...