Decision Makers on the Move Recap: Week of May 8 - 12, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
AutoNation
Richard Lennox
CMO
52
05/2023
Yes
Edge Lead
Chief Customer Officer - Macy's
BigPanda
Sun Lee
CMO
49
04/2023
Yes
Edge Lead
CMO - Sisu
Canyon Ranch
Leena Utsch
CMO
50
04/2023
Yes
Edge Lead
CMO - Coravin
Chargebee
Guy Marion
CMO
51
04/2023
Yes
Edge Lead
Founder & CEO - Brightback
Compeer Financial
Susan Sachatello
CMO
50
04/2023
Yes
Edge Lead
Chief Growth & Marketing Officer
Good Dye Young
Ashley Floto
Global Sales & Marketing SVP
79
03/2023
No
Edge Lead
Global Sales VP - Good Dye Young
Hyperice
Andy Miguel
Marketing Head
58
02/2023
Yes
Edge Lead
CMO & Marketing Head - Motor Trend
Indivior
John Bartone
US Marketing VP
61
10/2022
Yes
Edge Lead
Sr. US Marketing Director - ViiV Healthcare
Indivior
Marie Brown
Executive Marketing Director
61
03/2023
Yes
Edge Lead
Executive Marketing Director - Opiant Pharmaceuticals
Neuronetics
Lisa Metzner-Rosas
CMO & SVP
55
05/2023
Yes
Edge Lead
Marketing SVP - Sientra
Northern Tool & Equipment
Frank Crowson
SVP & CMO
58
05/2023
Yes
Edge Lead
SVP & CMO - Best Buy
Papa Johns
Mark Shambura
CMO
69
05/2023
Yes
Edge Lead
CMO - MOD Pizza
Reveri Health
Louise Troen
CMO
71
02/2023
Yes
Edge Lead
Global Content Marketing VP - Headspace
Sephora
Zena Arnold
CMO
63
06/2023
Yes
Edge Lead
Carbonated Soft Drinks SVP - PepsiCo
TrueBlue
Caroline Sabetti
Chief Marketing & Communications Officer
55
03/2023
No
Edge Lead
Communications SVP - TrueBlue
Wheels Up
Kristen Lauria
Chief Customer & Marketing Officer
64
05/2023
Yes
Edge Lead
Sr. Advisor - McKinsey & Company
Wheels Up
David Godsman
Chief Digital Officer
64
06/2023
Yes
Edge Lead
CEO - Foro