Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
AutoNation |
Richard Lennox |
CMO |
52 |
05/2023 |
Yes |
Edge Lead |
Chief Customer Officer - Macy's |
BigPanda |
Sun Lee |
CMO |
49 |
04/2023 |
Yes |
Edge Lead |
CMO - Sisu |
Canyon Ranch |
Leena Utsch |
CMO |
50 |
04/2023 |
Yes |
Edge Lead |
CMO - Coravin |
Chargebee |
Guy Marion |
CMO |
51 |
04/2023 |
Yes |
Edge Lead |
Founder & CEO - Brightback |
Compeer Financial |
Susan Sachatello |
CMO |
50 |
04/2023 |
Yes |
Edge Lead |
Chief Growth & Marketing Officer |
Good Dye Young |
Ashley Floto |
Global Sales & Marketing SVP |
79 |
03/2023 |
No |
Edge Lead |
Global Sales VP - Good Dye Young |
Hyperice |
Andy Miguel |
Marketing Head |
58 |
02/2023 |
Yes |
Edge Lead |
CMO & Marketing Head - Motor Trend |
Indivior |
John Bartone |
US Marketing VP |
61 |
10/2022 |
Yes |
Edge Lead |
Sr. US Marketing Director - ViiV Healthcare |
Indivior |
Marie Brown |
Executive Marketing Director |
61 |
03/2023 |
Yes |
Edge Lead |
Executive Marketing Director - Opiant Pharmaceuticals |
Neuronetics |
Lisa Metzner-Rosas |
CMO & SVP |
55 |
05/2023 |
Yes |
Edge Lead |
Marketing SVP - Sientra |
Northern Tool & Equipment |
Frank Crowson |
SVP & CMO |
58 |
05/2023 |
Yes |
Edge Lead |
SVP & CMO - Best Buy |
Papa Johns |
Mark Shambura |
CMO |
69 |
05/2023 |
Yes |
Edge Lead |
CMO - MOD Pizza |
Reveri Health |
Louise Troen |
CMO |
71 |
02/2023 |
Yes |
Edge Lead |
Global Content Marketing VP - Headspace |
Sephora |
Zena Arnold |
CMO |
63 |
06/2023 |
Yes |
Edge Lead |
Carbonated Soft Drinks SVP - PepsiCo |
TrueBlue |
Caroline Sabetti |
Chief Marketing & Communications Officer |
55 |
03/2023 |
No |
Edge Lead |
Communications SVP - TrueBlue |
Wheels Up |
Kristen Lauria |
Chief Customer & Marketing Officer |
64 |
05/2023 |
Yes |
Edge Lead |
Sr. Advisor - McKinsey & Company |
Wheels Up |
David Godsman |
Chief Digital Officer |
64 |
06/2023 |
Yes |
Edge Lead |
CEO - Foro |