MixMode hires first CMO (Score 66)

Sales lead: This company launched in 2020, so reach out if you can help it build initial brand awareness. 

• MixMode hired Karen Buffo as its first-ever CMO, effective April 2023.
• Buffo joins from Anomali, where she held the same position. 
• She is tasked with creating and implementing a marketing strategy. 

Target demographic: Businesses that need cybersecurity services

The company will likely:

• Begin investing in national advertising
• Ramp up promotional activity 
• Outsource some marketing duties to agency partners

Spending analysis:

• No spend data has been reported for MixMode by iSpot, Adbeat, or Pathmatics. 

Agency analysis:

• Opportunity: Contact the new CMO now to pitch your services. 
  • We have not confirmed any agency relationships for this company.
  • I advise offering PR/communication assistance first.