Cava appoints new marketing leader amid YTD spend increases (Score 74)
Sales lead: This hire will directly impact the company's marketing strategy & may lead to agency
appointments.
- Cava Grill created a new position by naming Andrew Rebhun chief experience officer, effective May 2023.
- Rebhun joins from El Pollo Loco, where he served as CMO.
- He is now responsible for Cava's creative & digital teams.
- Rebhun reports to CEO & co-founder Brett Schulman.
Target demographic: Millennials seeking healthy dining options
The company will likely:
- Continue increasing digital ad spend
- Invest in new ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Cava spent around $755.3k on digital display ads YTD, a 33% increase from $566.4k spent in this channel during the same time period of 2022.
- YTD data: 100.5m impressions via Facebook (59%) and Instagram (41%).
- 2021-2022 spend: Full-year spend fell 24% from $2.1m in 2021 to $1.6m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: Contact the new chief experience officer to see if he is looking for any assistance.
- Cava does not work with any agencies at this time to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
