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A to Z Communications | Agency Profile, Contacts, AOR, Client Relationships


Service: advertising

Main Telephone
(412) 471-4160
Primary Address
960 Penn Avenue
Ninth Floor
Pittsburgh, PA 15222
USA

A to Z Communications Contacts

Contacts (3)
Name Title State
Alan B. President & Chief Creative Director PA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (412) 471-4160
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 960 Penn Avenue
Ninth Floor
Pittsburgh, PA
15222
USA
Aimee D. Senior Director, Art PA
Holly B. Senior Vice President, Communications PA

Client Relationships

Current Past

Brand Service From To Media Spend
*** **** Creative *

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent Update: PNC Bank taps CMO shortly after appointing new AORs (Score 69)


Sales Lead: Just days after our last update,

  • Garbach joined from PayPal, where she was the head of global marketing planning, operations, and transformation.
  • Now, she will lead PNC's 200-person marketing professionals working with brand and line of business marketing, paid media, social media, direct marketing, and all digital marketing strategies.
  • Garbach will additionally oversee PNC's relationship with less than a month.
  • She reports to Amanda Rosseter, PNC's chief communications and brand officer since October 2022.
  • The company will likely:
    • Shift strategy
    • Pursue new high-profile sports and entertainment sponsorships
    • Launch a new campaign soon
    • Return to higher spend
    • Seek additional new agency partners
  • Target demographic: 
    • A wide but male-skewed target demographic ranging from Gen-Z through Gen-X

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: PNC has spent approximately $16.1m on national TV commercials YTD, down 29% from the approximately $22.7m spent by this point last year.
    • Last year: The bank spent around $37.8m on this channel in 2022 after having spent 6% more, around $40.2m, in 2021.
    • 2023 ad programming: PNC's 2023 commercials have targeted male sports enthusiasts watching shows such as NBA Basketball, the 2023 NFL Draft, NHL Hockey, MLB Baseball, and Diners, Drive-Ins and Dives.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has allocated roughly $665.9k toward digital ads, only about a seventh of the roughly $4.7m allocated within the same 2022 timeframe.
    • YTD data: PNC has earned ~94.8m digital impressions YTD, 61% via desktop display ads, 33% via YouTube ads, and 7% via mobile display ads.
      • ​​​​​​​Top site destinations for this year's desktop display ads have included ajc.com (17%), yahoo.com, cnn.com, finance.yahoo.com, and chicagobears.com.
    • Last year: The company's estimated full-year 2022 spend increased by 22% to $12.1m from that of $9.9m in 2021.
  • Additional channel insights  
    • The company utilizes Google Ads along with OOH, local broadcast, digital, print, radio, Facebook, Instagram, Twitter, and online video (primarily via Youtube.com) ads.
    • PNC sponsors podcasts such as WSJ What's News and Fear and Greed.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .