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AKQA | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive
- Main Telephone
- (212) 989-2572
Primary Address
114 Fifth Avenue
17th Floor
New York,
NY
10011
USA
AKQA Contacts
Contacts (5/10)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Rebecca B. | Client Partner | NY | ||||||||||||
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Sample of Related Brands
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| Alyson G. | Director, Strategy | NY | ||||||||||||
| Andrew v. | Creative Director | NY | ||||||||||||
| Luiz G. | Associate Creative Director | NY | ||||||||||||
| Elsa N. | Business Operations Director | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Male Opps: Volvo launches campaign for new vehicle
Sales Lead: recently launched a new brand platform to promote its recently launched flagship SUV, the 2024 Volvo EX90.
- Made with , "The Questions of Safety" focuses on the ways in which their lives, mental health, and driving habits affect each other.
- The company will likely:
- Launch additional promotional material to support the new vehicle
- Return to higher spending as it does so
- Target demographic:
- Male millennials and Gen-X, especially sports fans
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- 2021-2022 spend: In 2022, Volvo allocated roughly $17.4m toward national TV commercials, down 4% from the roughly $18.1m allocated in 2021.
- 2022 ad programming: The automaker's 2022 commercials targeted Gen-X watching shows such as NFL Football, College Football, Today 3rd Hour, All In With Chris Hayes, and MLB Baseball.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- 2021-2022 spend: The company spent approximately $38.5m on digital ads in 2022, 39% less than the approximately $63m spent the year before.
- 2022 data: Last year, Volvo earned around 4b digital impressions via Facebook (29%), desktop video/YouTube (25%), desktop display (22%), Instagram (15%), Twitter (5%), and mobile display (4%) ads.
- The company placed most of last year's desktop display ads site direct onto site destinations such as caranddriver.com (20%), reddit.com, cars.com, missyusa.com, and motortrend.com.
- Additional channel insights
- The company utilizes print, local broadcast, and Google Ads.
- Volvo also sponsors podcasts such as Ologies with Alie Ward, The Herd with Colin Cowherd, Behind The Bits with Scott Curtis, The Vergecast, and Decoder with Nilay Patel.
- Finally, Volvo invests in sponsorships of organizations such as the Charleston Battery soccer club.
Additional agency insights:
- Opportunity: Get in touch soon to see if Volvo needs agency partners to handle things like PR and/or digital analytics since it doesn't seem to currently have any.
- Current agency roster:
- AKQA: Creative agency partner (at least for this creative project)
- Grey Group: Creative AOR
- : Media AOR
- : Media AOR
Insight Sources: Broadcast insights estimated by Podchaser.