Three Five Two, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: interactive marketing, website development specialty
- Main Telephone
- (352) 374-9657
Three Five Two, Inc. Contacts
|Geoff W.||President & Founder||FL|
Sample of Related Brands
|Damion W.||Director, Growth Marketing||FL|
|Chelsea B.||Director, Growth Marketing||FL|
|Tim P.||Interactive Designer||FL|
Score 56 - Close Watch: University of Florida seeks new marketing leader
According to iSpot, YTD national TV spend of $433,038 has targeted college sports programs (female skew - see targeting right). Spend has slightly dropped from $663,110 in the same 2018 timeframe; full 2018 spend increased to $1.1 million from $1 million in 2017.
Adbeat doesn't report any digital display ad spend, at least from the past two years. The University may well return to this channel under new leadership.
Keep in mind that UF wants to target potential students, so it will want to reach Gen-Z, with likely spend spikes in Q4 and Q2, ahead of new semesters. Per Kantar, it also uses OOH and print.
Agency & martech readers - since a new marketing leader will review agency relationships, reach out soon to be top-of-mind when UF finds one. To the best of our knowledge, Three Five Two handles creative, digital and social.