Sales lead: This appointment will likely lead to spend shifts & additional agency changes.  True Value (TV) appointed Laughlin Constable as its AOR in June 2023.  The agency is tasked with implementing a new brand, creative, & media strategy.  TV has been handling marketing in-house for the past several years.  We predicted agency changes when we told you about TV's new marketing SVP last year.  Target demographic: Gen-X & millennial men The company will likely: Ramp...

Sales lead: These DM shifts will affect the company's ad placement & may lead to agency hires.  Nozomi Networks hired Michael Plante as CMO, effective June 2023. Plante most recently served as CMO of Revver.  He now leads Nozomi's marketing operations.  Additional recent hires: Bridget Falk joined as senior regional field marketing manager of the Americas in February 2023. Erin Anderson joined as digital marketing director in November 2022.  Diem Shin joined as produc...

Sales lead: This hire signals opportunities for both sellers & agency readers.  Marqeta hired Karna Crawford as CMO, effective June 2023.  Crawford joins from Ford Motor Company, where she served as US marketing head. At Marqeta, Crawford will lead brand strategy, demand generation, product marketing, & communications.  Target demographic: Businesses that need payment  The company will likely: Significantly increase ad spend Diversify ad placement Outsource some ma...

Sales lead: Get in touch if you can help this new brand build awareness.  Starry, which launched earlier this year as PepsiCo's replacement for Sierra Mist, is focused on reaching Gen-Zers.  To accomplish this, Starry became the official soft drink of the NBA, WNBA, and NBA G League.  It has also featured NBA players such as Zion Williamson, Karl-Anthony Towns, Angel Reese, and Matt Barnes in its ads.  Read about PepsiCo's new marketing SVP here.  Target demographic: Gen-Zers...

Sales lead: This company signals it is more focused on marketing by hiring its first CMO.  Udemy created a new position by naming Genefa Murphy its first-ever CMO, effective July 10th, 2023.  Murphy is responsible for global marketing operations and will report to president & CEO Greg Brown. She most recently served as CMO of Five9. Target demographic: Individuals (millennials) & businesses seeking online courses The company will likely:  Outsource some marketing dutie...

Sales Lead: As it seeks a new CMO, Special Olympics (SO) launched an awareness campaign that shows how it helps unite people amid division and isolation. Made with barrettSF, "Do Something Special" features real athletes and highlights the power of what's considered special. The organization will likely: Continue rolling out new work Implement additional strategy shifts Keep increasing national TV spend Seek new agency partners, especially once it finds a new CMO ...

Sales Lead: Porsche has started ramping up experiential efforts to promote its first US Porsche Studio, which will open soon in Portland. The company's festivities involved the rock band Foreigner performing at the studio. The new studio operates similarly to a boutique; it includes a bar, lounge, local art, configuration space, and room to drop off and pick up one's vehicle. The studio also offers test drives, courtesy vehicles, and rideshare transportation options. Porsche will ...

Sales Lead: Vijay Konduru became the EVP and CMO at The Huntington National Bank in June 2023. Konduru joined from Extra Card, where he was the CMO and head of customer success. Now, he leads Huntington's marketing organization, which involves marketing strategy and long-term vision. Konduru's responsibilities include marketing operations, competitive intelligence, transformation, digital marketing acquisition, and customer communications. The company will likely: ...

Sales Lead: Bellevue University selected Tombras as its new AOR. The agency will focus on bolstering Bellevue's brand and offerings consideration among working adults in order to increase total student enrollment over the next five years. Tombras will handle data strategy, media buying, media planning, SEO, marketing funnel curation, media testing, and creative services. Additionally, later this year, the agency will develop and launch a new creative platform and supporting campaign...

Sales lead: Be prepared to reach out once this company fills the CMO vacancy.  Timberland lost its CMO, Drieke Leenknegt, in June 2023. Leenknegt spent about three years as Timberland's CMO.  She is now the CMO of Vans.  We will update you as soon as a replacement is announced. Target demographic: Gen-Zers & millennials Once it names a new CMO, the company will likely: Continue increasing digital ad spend Review its agency roster Digital and social insights (d...