Digital B2B Opps: Nozomi Networks hires CMO, multiple marketers (Score 57)
Sales lead: These DM shifts will affect the company's ad placement & may lead to agency hires. 
- Nozomi Networks hired Michael Plante as CMO, effective June 2023.
- Plante most recently served as CMO of Revver.
- He now leads Nozomi's marketing operations.
Additional recent hires:
- Bridget Falk joined as senior regional field marketing manager of the Americas in February 2023.
- Erin Anderson joined as digital marketing director in November 2022.
- Diem Shin joined as product marketing lead also in November 2022.
Target demographic: Businesses that need cybersecurity services
The company will likely:
- Significantly increase ad spend
- Experiment with additional ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Nozomi has not allocated any budget toward digital display ads so far this year.
- 2021-2022 spend: Full-year spend fell from $140.1k in 2021 to $1.4k in 2022.
- 2022 data: 142.6k impressions via desktop display (60%) and mobile display (40%).
- Ad location: It placed 97% of these ads directly onto sites such as 800notes.com, techradar.com, fool.com, fontspace.com, and geniuskitchen.com. It placed 3% of these ads indirectly through Google AdX+AdSense onto sites such as thefreedictionary.com, slashdot.org, conservativepost.com, cyclingforums.com, and freebrainagegames.com.
Agency analysis:
- Opportunity: Contact the new CMO now to be top-of-mind.
- Nozomi does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
