Sales Lead: Johanna Mayer-Jones became the first-ever chief advertising officer at The Washington Post (TWP) earlier in July 2023. Mayer-Jones joined the publication in July 2022 as the head of its global client and agency partnerships. She had previously been a sponsorships SVP at The Atlantic. ​​​​​​The company will likely: Shift strategy Continue increasing digital spend Seek new agency partners Target demographic:  Millennials Ad...

Media Sales Lead: Fox Sports just launched a "massive" ad campaign for the 2023 FIFA Women's World Cup featuring the US Women's National Team (USWNT). With the exclusive TV rights for the July-August event, Fox Sports will invest in several experiential activations nationwide. It features influencers such as USWNT star and captain Alex Morgan, who makes an appearance as a real-life Statue of Liberty that will tour the country. The statue will also support a larger, fully integrated OOH campai...

Media Sales Lead: Planters just launched an ad campaign to promote its new snack, Planters Flavored Cashews. The push is called "Surrender to the Cashew" and has multiple TV spots. It will also be supported through digital, OOH, PR activations, Facebook, and Instagram. It worked with BBDO Minneapolis on the campaign, which is specifically targeting Gen-Z & millennials.  Key Lead Takeaways: Planters has already been increasing both national TV and digital display spend this year, which I pr...

Sales Lead: Bosch Rexroth (BR) recently named Dalton as its AOR to lead strategic marketing and communications. The agency will focus on bolstering BR's presence in markets such as mobile and industrial applications along with factory automation. The company will likely: Launch a new campaign soon Return to higher spend Seek new agency partners Target demographic:  ​​​​​​​Business DMs Additional spending insights: Digital and social insights...

Sales Lead: Summer Nacewicz became the marketing and creative VP at Alo Yoga in May 2023. Nacewicz joined the company in July 2021 as a creative director, having previously been the marketing VP at Bella + Canvas. She succeeds Angelic Vendette, who filled Alo's top marketing role as global head and VP of marketing from 2021-2023. The company will likely: Shift strategy Return to higher spend Conduct agency reviews Target demographic:  Female Gen-Z and mill...

Sales lead: This hire may lead to spend shifts & agency appointments.  Hedley & Bennett (H&B) named Caroline Grant marketing VP, effective June 2023. Grant most recently served as senior director of Fabletics Scrubs. She now leads H&B's marketing operations.  Target demographic: Gen-X & millennial women The company will likely: Ramp digital ad spend back up Diversify digital ad placement Outsource some marketing duties to agency partners Digital and social ins...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Dan-O's Seasoning named Neal Stewart marketing VP in May 2023.  Stewart joins from Holland Construction, where he served as marketing director.  He is now responsible for all of Dan-O's marketing initiatives.  Target demographic: Gen-X & millennial men The company will likely: Ramp digital spend back up Experiment with additional ad channels Build out its agency roster  ...

Sales lead: This hire may lead to spend shifts & agency reviews.  Breezeline hired Michelle Ramler as marketing VP in June 2023.  Ramler joins from Wave Broadband, where she had the same title.  She is now responsible for marketing, demand generation, brand, customer experience, PR, and corporate communications.  Target demographic: Businesses & consumers (millennials & Gen-Z men) The company will likely: Continue increasing TV spend Try new ad channels Review the ...

Sales lead: Be prepared to reach out as soon as this company names a new marketing leader.  CanvasPrints.com (CP) lost its CMO, Mary Shanahan, earlier this year. The company named Evan Padgett interim CMO while it searches for a replacement.  We will be sure to update you as soon as a permanent CMO is hired.  Target demographic: Gen-X & millennial women  Once it names a permanent CMO, the company will likely: Keep ramping up digital ad spend Diversify ad placement ...

Sales lead: This appointment will likely lead to spend shift & additional agency changes.  Church's Texas Chicken named Brunner its strategic & creative AOR in July 2023. The agency will handle creative, strategic planning, social, digital, & analytics.  I believe this replaces Wunderman Thompson.  We predicted agency changes when we told you about Church's new CMO in March.  Target demographic: Millennials  The company will likely: Keep shifting ad dollars from digi...