Female Gen-X, Millennial Digital Opps: CanvasPrints.com loses marketing chief (Score 34)
Sales lead: Be prepared to reach out as soon as this company names a new marketing leader. .png)
- CanvasPrints.com (CP) lost its CMO, Mary Shanahan, earlier this year.
- The company named Evan Padgett interim CMO while it searches for a replacement.
- We will be sure to update you as soon as a permanent CMO is hired.
Target demographic: Gen-X & millennial women
Once it names a permanent CMO, the company will likely:
- Keep ramping up digital ad spend
- Diversify ad placement
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CP spent nearly $19k on digital display ads YTD, a huge increase from $520 spent in this channel during the same time period of 2022.
- YTD data: 3.8m impressions via programmatic (78%), video (20%), and direct (2%).
- 2021-2022 spend: Full-year spend skyrocketed from $370 in 2021 to $27k in 2022.
- Ad location: It placed ads onto sites such as nytimes.com, youtube.com, sto.cx, nexusmods.com, and drudgereport.com.
Additional channel insights
- Top podcasts sponsored: Moms and Murder.
Agency analysis:
- Opportunity: You will have a great chance of picking up some work once this company selects a new CMO.
- CP does not currently work with any agencies.
Insight Sources: Digital spend insights estimated by Adbeat.
