Campaign Imminent: Bosch Rexroth taps new PR AOR (Score 35)

Sales Lead: Bosch Rexroth (BR) recently named Dalton as its AOR to lead strategic marketing and communications.

• The agency will focus on bolstering BR's presence in markets such as mobile and industrial applications along with factory automation.
• The company will likely:
  • Launch a new campaign soon
  • Return to higher spend
  • Seek new agency partners
• Target demographic: 
  • ​​​​​​​Business DMs

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Since the beginning of 2023, BR has spent roughly $1.9m on digital ads, 41% less than the roughly $3.2m spent by this point last year.
  • YTD data: The company has earned around 214m digital impressions YTD via Facebook (44%), YouTube (26%), Instagram (17%), desktop display (7%), mobile display (3%), Twitter (2%), and desktop video (1%) ads.
  • Last year: In 2022, BR spent approximately $6.2m on this channel, almost triple the approximately $2.3m spent in 2021.
• Additional channel insights  
  • The company utilizes Google Ads along with print, digital, local broadcast, and OOH ads.

Additional agency insights:

• Opportunity: PR hires often precede other agency reviews, so reach out soon to offer services such as creative, media, influencer, multicultural, digital analytics, social media management, and/or experiential.
• Current agency roster:
  • ​​​​​​​Dalton: PR AOR (July 2023)

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.