Sales lead: Reach out to offer digital ad space & agency services.  Wingstop appointed Anne Fischer as SVP & chief growth officer, effective July 2023. Fischer most recently served as Papa John's CMO. She is responsible for Wingstop's digital & marketing strategy. Wingstop also hired Matt Warren as media & digital marketing strategy VP in June 2023. Warren joins from CAVA, where he served as digital strategy & customer engagement VP. We told you about Wi...

Media Sales Lead: Jiffy Lube (JL) recently helped ice cream truck drivers stay operational amid rising costs. A new campaign, "Keep Summer Rolling," allows ice cream truck drivers to apply for complimentary maintenance if their vehicles qualify. Made by M&C Saatchi Sport & Entertainment, the initiative also involves experiential efforts such as ice cream socials with giveaways supported by Good Humor's ice cream. This is just the first of many upcoming initiatives under the "Neighborhood Joy"...

Sales lead: Reach out if you can help this company raise awareness.  Electrolit USA recently kicked off its summer marketing campaign.  The push will be supported through TV, billboards, transit center displays, social media, and mobile display.  The company launched in the US in 2014 and is still building initial brand awareness.  Recent DM shifts: Jake Sloan joined as senior marketing director in December 2022. Peter Jones joined as senior global lifestyle marketing m...

Sales lead: This hire may lead to spend shifts & agency reviews.  AtlantiCare Health System named Robin Wyatt CMO, effective July 2023. Wyatt most recently served as Northwell Health's marketing VP. She now leads all of AtlantiCare's marketing operations.  Target demographic: Wide range of individuals in NJ The company will likely: Continue increasing ad spend Try new ad channels Make changes to its agency roster Digital and social insights (digital ad spend, ...

Sales lead: This company signals it is more focused on marketing by hiring its first CMO.  Drata hired Sydney Sloan as its first-ever CMO in June 2023. Sloan brings CMO experience from her time at Alfresco and most recently Salesloft.  She is responsible for go-to-market strategy, boosting revenue, and customer growth. Target demographic: Businesses that need security & compliance automation services The company will likely: Ramp digital spend back up Try new ad chan...

Sales lead: Reach out now to offer ad space & agency assistance.  RaceTrac named Luckie & Company its creative & brand AOR in July 2023. The agency will handle store marketing, B2B, and promotional partnerships.  Target demographic: Gen-Z & millennials The company will likely: Keep ramping up digital ad spend Diversify digital ad placement Launch an ad campaign/fresh creative Review its other accounts Digital and social insights (digital ad spend, effectiv...

Sales Lead: Concluding a review, Virginia Tourism (VT) named Sway Creative Labs and Love Communications UT as its new agency partners. Effective July 1, 2023, Sway is VT's lead advertising agency, and Love Communications is its lead paid media agency. Sway will create and implement various innovative marketing strategies, campaigns, and programs. On the other hand, the innovative and effective media strategies that Love Communications is planning will also help VT reach new v...

Sales Lead: iProspect recently became beer brand Carlsberg's global media AOR, effective January 2024. The agency will handle all media planning and buying services. This shift replaces incumbent media AOR Initiative, which did not participate in this review. Initiative won the account in 2017 and, the next year replaced OMD as Carlsberg's global media AOR. ​​​​​​​This appointment comes not long after Carlsberg named Fold7 as its creative AOR in June 2022. ​​​​​​​T...

Sales Lead: Apparel band 686 will probably stand up straighter after having selected Backbone as its PR, affiliate, and influencer management AOR. The company will likely: Launch a new campaign Pursue new influencer partnerships Keep increasing spend Seek additional new agency partners Target demographic: Gen-Z and millennial men Recent leadership shifts: 686 appointed Elan Maj as its senior growth marketing manager in June 2023 Addi...

Sales Lead: Good Foods Group (GFG) appointed its first CMO, Shannon Maher, in May 2023. Maher previously served in the same role at Bel. The company will likely: ​​​​​​​​​​​​​​Shift strategy Return to higher spend Seek new agency partners Target demographic:  ​​​​​​​​​​​​​​Better-for-you (BFY) consumers Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions, and performance) YTD sp...