Drata hires first-ever CMO (Score 65)
Sales lead: This company signals it is more focused on marketing by hiring its first CMO. .png)
- Drata hired Sydney Sloan as its first-ever CMO in June 2023.
- Sloan brings CMO experience from her time at Alfresco and most recently Salesloft.
- She is responsible for go-to-market strategy, boosting revenue, and customer growth.
Target demographic: Businesses that need security & compliance automation services
The company will likely:
- Ramp digital spend back up
- Try new ad channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Drata spent about $54.6k on digital display ads YTD, a huge drop off from $738.9k spent in this channel during the same time period of 2022.
- YTD data: 8m impressions via Facebook (99%) and YouTube (1%).
- 2021-2022 spend: Full-year spend skyrocketed from $49.6k in 2021 to $1.2m in 2022.
- Ad location: It placed 99% of these ads directly onto sites such as facebook.com and youtube.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as stackexchange.com, democraticunderground.com, and darkreading.com.
Agency analysis:
- Opportunity: Contact the new CMO now to see if you can pick up some of Drata's business.
- We have not confirmed any agency relationships for this company.
Insight Sources: Digital spend insights estimated by Pathmatics.
