Electrolit kicks off campaign as it works to boost US awareness (Score 22)

Sales lead: Reach out if you can help this company raise awareness.

Electrolit USA recently kicked off its summer marketing campaign.
The push will be supported through TV, billboards, transit center displays, social media, and mobile display.
The company launched in the US in 2014 and is still building initial brand awareness.

Recent DM shifts:

Jake Sloan joined as senior marketing director in December 2022.
Peter Jones joined as senior global lifestyle marketing manager in November 2022.
Elkin Vasco joined as omni-channel marketing manager in March 2023.

Target demographic: Gen-Z & millennials with a Hispanic skew

The company will likely:

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

YTD spend: No national TV spend data has been reported for Electolit so far this year.
2021-2022 spend: Full-year spend totaled $21.9k in 2022.
- It did not air a national TV ad in 2021.
Ad programming: It placed ads during programming such as Hoy en la Copa Mundial, Copa Mundial de la FIFA 2022, Noticiero 47 Telemundo a las 11, Welcome to Sudden Death, and Al rojo vivo: Edicion mundial.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

YTD spend: Electrolit spent about $4m on digital display ads YTD, a huge increase from $911.7k spent in this channel during the same time period of 2022.
YTD data: 280.9m impressions via YouTube (95%), Instagram (3%), and Facebook (1%).
2021-2022 spend: Full-year spend increased 14% from $1.4m in 2021 to $1.6m in 2022.
Ad location: It placed 100% of these ads directly onto sites such as youtube.com, instagram.com, and facebook.com.

Agency analysis:

Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics.

Decision Makers Emerging Companies Spending Shifts Food & Beverage Northeast Consumer Goods digital National Vulnerable Account Index Campaign Launch TV Outdoor Agency & MarTech Opps Millennials Gen-Z Hispanic Influencer Marketing