Sales Lead: Good Foods Group (GFG) appointed its first CMO, Shannon Maher, in May 2023. Maher previously served in the same role at Bel. The company will likely: ​​​​​​​​​​​​​​Shift strategy Return to higher spend Seek new agency partners Target demographic:  ​​​​​​​​​​​​​​Better-for-you (BFY) consumers Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions, and performance) YTD sp...

Sales Lead: Kevin's Natural Foods recently announced that it will soon be acquired by Mars for an undisclosed sum. Kevin's, not a colorful female bird but a better-for-you (BFY) meal company, has posted double-digit growth since its 2019 founding. It will continue operating as a standalone business within Mars's food and nutrition segment. The acquisition is expected to close in Q3 2023. Mars is best known for products that aren't exactly healthy like Twix, M&M's, and Snickers, so...

Sales lead: These DM shifts may lead to spend shifts or agency hires.  AmaWaterways lost its CMO of over four years, Janet Bava, in July 2023.  Bava is now the CCO of Windstar Cruises. We will be sure to update you as soon as the company names a replacement.  In other news: The company promoted Michal Maguire to marketing VP in June.  Maguire joined the company as integrated marketing director in 2019.  She appears to be the company's top marketer at this time.  ...

Sales lead: This hire may lead to spend shifts & agency appointments.  Windstar Cruises named Janet Bava as chief commercial officer, effective July 24th, 2023. Bava most recently served as CMO of AmaWaterways. She is now responsible for marketing, sales, reservations, and deployment.  **Bava does not begin until a later date; therefore, we are unable to confirm her email address at this time.** Target demographic: Gen-Xers & millennials The company will likely: Con...

Sales lead: This promotion may lead to spend shifts & agency hires.  NFM Lending promoted Laura Clapper to CMO, effective July 2023.  Clapper joined the company in 2020 as digital strategy VP. Prior to that, she served as digital marketing VP of Planet Home Lending.  Target demographic: Millennials  The company will likely: Continue increasing digital spend Diversify ad placement Seek agency assistance Digital and social insights (digital ad spend, effectivene...

Sales lead: Start reaching out now ahead of the 2024 campaign.  The Giant Company (TGC) appointed Heart & Soul Marketing as its strategic creative AOR in July 2023. The agency is tasked with creating a brand campaign set to launch in early 2024. The push will include TV, radio, OOH, and in-store ads.  Target demographic: Gen-X & millennial moms The company will likely: Keep ramping up ad spend Launch an ad campaign (scheduled for early 2024) Seek additional agency ...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Sales Lead: Me & My Big Ideas (M&MBI) is in search of a new top marketer due to the recent departure of Christine Peebles. Peebles, who was the company's interim CMO for about six months, is now the CMO at Island Pacific Supermarket. She joined M&MBI in February 2020 as its product management and brand VP, and she was promoted to interim CMO in October 2022. During her tenure at M&MBI, Peebles optimized brand positioning, deepened consumer engagement, created innovation roadmaps, an...

Sales Lead: In June 2023, Velvet Taco (VT) filled its top marketing role with Brooke Perry Perry, now the company's marketing VP, previously served in the same role at Original ChopShop. She brings a wealth of new market entry knowledge, which will come in handy as she focuses on bolstering VT's domestic expansion. Perry now leads the brand's day-to-day marketing function and oversees brand-building programs. The brand will likely: Shift strategy Return to higher spend ...