Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Alo Yoga |
Summer Nacewicz |
Marketing & Creative VP |
53 |
05/2023 |
No |
Edge Lead |
Creative Director - Alo Yoga |
Breezeline |
Michelle Ramler |
Marketing VP |
60 |
06/2023 |
Yes |
Edge Lead |
Marketing VP - Wave Broadband |
Cuyana |
Max Lishansky |
CMO |
50 |
06/2023 |
Yes |
Edge Lead |
CMO - Outerknown |
D.C. United |
Lisa Franklin |
CMO |
49 |
05/2023 |
Yes |
Edge Lead |
Global Brand Marketing & Communications SVP - ThriveDX |
Dan-O's Seasoning |
Neal Stewart |
Marketing VP |
50 |
05/2023 |
Yes |
Edge Lead |
Marketing Director - Holland Construction |
Hasbro |
Jason Bunge |
CMO |
54 |
05/2023 |
Yes |
Edge Lead |
CMO - Riot Games |
LL Flooring |
Laura Massaro |
SVP & CMO |
57 |
07/2023 |
Yes |
Edge Lead |
Integrated Marketing Director & Social Media Head - Delta |
Lux Speed |
Jennie Rios |
CMO |
66 |
04/2023 |
Yes |
Edge Lead |
Residential Sales VP - Blue Stream Fiber |
Marco's Pizza |
Denise Lauer |
CMO |
76 |
06/2023 |
Yes |
Edge Lead |
CMO - Informed Groups |
Muck Rack |
Lisa Landa |
CMO |
80 |
07/2023 |
Yes |
Edge Lead |
CMO - Applause |
Ribbon Communications |
Joni Roberts |
CMO |
49 |
06/2023 |
Yes |
Edge Lead |
NA Sales & Business Development VP - RAD |
Taco Bell |
Sean Tresvant |
CEO |
81 |
01/2024 |
No |
Edge Lead |
Chief Global Brand & Strategy Officer & International Growth Lead - Taco Bell |
University of Arizona |
Brad Bohlander |
Chief Communications & Marketing Officer |
49 |
09/2023 |
Yes |
Edge Lead |
Chief Communications & Marketing Officer - NC State University |
Velvet Taco |
Brooke Perry |
Marketing VP |
69 |
06/2023 |
Yes |
Edge Lead |
Marketing VP - Original ChopShop |
XFL |
Josh Cella |
Chief Commercial Officer |
74 |
07/2023 |
Yes |
Edge Lead |
Gaming, e-sports, & Media CRO - Comcast Spectator |
Zappos |
Ginny McCormick |
Chief Marketing & Merchandising Officer |
56 |
06/2023 |
No |
Edge Lead |
Chief Merchandising Officer - Zappos |
ZOA Energy |
Melanie Hellenga |
CMO |
63 |
06/2023 |
Yes |
Edge Lead |
Global Brand & Performance Marketing VP - Groupon |