Decision Makers on the Move Recap: Week of July 10 - 14, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Alo Yoga
Summer Nacewicz
Marketing & Creative VP
53
05/2023
No
Edge Lead
Creative Director - Alo Yoga
Breezeline
Michelle Ramler
Marketing VP
60
06/2023
Yes
Edge Lead
Marketing VP - Wave Broadband
Cuyana
Max Lishansky
CMO
50
06/2023
Yes
Edge Lead
CMO - Outerknown
D.C. United
Lisa Franklin
CMO
49
05/2023
Yes
Edge Lead
Global Brand Marketing & Communications SVP - ThriveDX
Dan-O's Seasoning
Neal Stewart
Marketing VP
50
05/2023
Yes
Edge Lead
Marketing Director - Holland Construction
Hasbro
Jason Bunge
CMO
54
05/2023
Yes
Edge Lead
CMO - Riot Games
LL Flooring
Laura Massaro
SVP & CMO
57
07/2023
Yes
Edge Lead
Integrated Marketing Director & Social Media Head - Delta
Lux Speed
Jennie Rios
CMO
66
04/2023
Yes
Edge Lead
Residential Sales VP - Blue Stream Fiber
Marco's Pizza
Denise Lauer
CMO
76
06/2023
Yes
Edge Lead
CMO - Informed Groups
Muck Rack
Lisa Landa
CMO
80
07/2023
Yes
Edge Lead
CMO - Applause
Ribbon Communications
Joni Roberts
CMO
49
06/2023
Yes
Edge Lead
NA Sales & Business Development VP - RAD
Taco Bell
Sean Tresvant
CEO
81
01/2024
No
Edge Lead
Chief Global Brand & Strategy Officer & International Growth Lead - Taco Bell
University of Arizona
Brad Bohlander
Chief Communications & Marketing Officer
49
09/2023
Yes
Edge Lead
Chief Communications & Marketing Officer - NC State University
Velvet Taco
Brooke Perry
Marketing VP
69
06/2023
Yes
Edge Lead
Marketing VP - Original ChopShop
XFL
Josh Cella
Chief Commercial Officer
74
07/2023
Yes
Edge Lead
Gaming, e-sports, & Media CRO - Comcast Spectator
Zappos
Ginny McCormick
Chief Marketing & Merchandising Officer
56
06/2023
No
Edge Lead
Chief Merchandising Officer - Zappos
ZOA Energy
Melanie Hellenga
CMO
63
06/2023
Yes
Edge Lead
Global Brand & Performance Marketing VP - Groupon