Millennial Opps: Velvet Taco taps new top marketer (Score 69)

Sales Lead: In June 2023, Velvet Taco (VT) filled its top marketing role with Brooke Perry

• Perry, now the company's marketing VP, previously served in the same role at Original ChopShop.
• She brings a wealth of new market entry knowledge, which will come in handy as she focuses on bolstering VT's domestic expansion.
• Perry now leads the brand's day-to-day marketing function and oversees brand-building programs.
• The brand will likely:
  • Shift strategy
  • Return to higher spend
  • Seek new agency partners
• Target demographic: 
  • ​​​​​​​Millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: So far this year, VT has spent roughly $18.9k on digital ads, a significant decrease from the roughly $56.8k spent by this point last year.
  • YTD data: The brand has earned around 2.6m digital impressions YTD, 94% via Facebook ads and 6% via Instagram ads.
  • Last year: In 2022, VT's estimated full-year spend skyrocketed to $133.5k from that of $14.8k in 2021.
• Additional channel insights  
  • Parent company Front Burner Restaurants sponsors podcasts such as The Program.

Additional agency insights:

• Opportunity: This new DM may conduct agency reviews, so reach out soon to get on her radar.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics; podcast insights by Podchaser.