Female Opps: Ring Concierge taps first CMO amid significant digital spend increase (Score 77)

Sales Lead: Effective June 2023, luxury jeweler Ring Concierge (RC) selected Neda Whitney as its first-ever CMO.

• Whitney was previously the SVP and head of Americas marketing at Christie's.
• Now, she will lead the next phase of RC's growth.
• Specifically, Whitney will focus on setting a ground-up strategy for the company's communications and marketing efforts.
• RC operates primarily D2C but also has two brick-and-mortars in NY.
• The company will likely:
  • Implement strategy shifts
  • Continue increasing spend
  • Seek new agency partners
• Target demographic: 
  • Female Gen-Z and millennials

Additional recent leadership shifts:

• RC also recently hired brand director Caralyn Gorel (February 2023) and omnichannel analytics and digital strategy director Emily Peterson (March 2023).

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Since the beginning of 2023, RC has spent roughly $705.9k on digital ads, more than triple the roughly $218.4k spent by this point last year.
  • YTD data: The company has earned approximately 170.6m digital impressions YTD via Facebook (87%), Instagram (10%), and Twitter (3%) ads.
  • Last year: RC's estimated full-year 2022 spend reached $812.6k, more than double that of $363.2k in 2021.

Additional agency insights:

• Opportunity: Whitney's hire could easily lead to agency reviews, so get in touch soon to be top-of-mind.
• Current agency roster:
  • No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics.