Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.
Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.
All of our decision maker shift reports can also be accessed under “Industry Analysis” and “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.
Company/Brand |
Contact |
Title |
VAI Score? |
Start Date |
External Hire? |
Edge Lead |
Previous Experience |
Cartridge World |
Grant Gooley |
CMO |
50 |
12/2023 |
Yes |
Edge Lead |
MyPortal Marketing - Founder |
Lazy Dog Restaurant & Bar |
Billy Grenham |
CMO |
49 |
12/2023 |
Yes |
Edge Lead |
CMO - Cyclebar |
Makeup by Mario |
Oskar Chabrowski |
CMO |
74 |
11/2023 |
Yes |
Edge Lead |
Global Marketing VP - MAC Cosmetics |
Paula's Choice |
Tina Pozzi |
CMO |
63 |
11/2023 |
Yes |
Edge Lead |
CBO - Bliss |
Peloton |
Lauren Weinberg |
CMO |
72 |
12/2023 |
Yes |
Edge Lead |
Chief Marketing & Revenue Officer - Intuit |
Perdue Farms |
Kevin McAdams |
CEO |
18 |
07/2023 |
No |
Edge Lead |
COO & President - Perdue Farms |
Pet Partners |
Gwyn Donohue |
CMO |
50 |
10/2023 |
Yes |
Edge Lead |
Communications & Membership VP - Pet Advocacy Network |
Rightworks |
Monica Sullivan |
CMO |
59 |
11/2023 |
Yes |
Edge Lead |
CMO - Linnworks |
SharkNinja |
Adam Petrick |
CMO |
74 |
12/2023 |
Yes |
Edge Lead |
Global CBO - Puma |
Sun Auto Tire & Services |
Matthew Loos |
CMO |
49 |
11/2023 |
Yes |
Edge Lead |
CRO - Certus |
The National Association of Realtors |
Suzanne Bouhia |
Chief Marketing & Communications Officer |
49 |
12/2023 |
Yes |
Edge Lead |
CCO - EY |
Youthforia |
Tina Shims |
Marketing VP |
56 |
10/2023 |
Yes |
Edge Lead |
Brand Marketing SVP - IPSY |