Decision Makers on the Move Recap: Week of December 11 - 15, 2023

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week. 

Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window. 

All of our decision maker shift reports can also be accessed under “Industry Analysis” and  “Agency Opportunities" within “Prospecting Triggers” once it moves off the front page of the site.

Company/Brand
Contact
Title
VAI Score?
Start Date
External Hire?
Edge Lead
Previous Experience
Cartridge World
Grant Gooley
CMO
50
12/2023
Yes
Edge Lead
MyPortal Marketing - Founder
Lazy Dog Restaurant & Bar
Billy Grenham
CMO
49
12/2023
Yes
Edge Lead
CMO - Cyclebar
Makeup by Mario
Oskar Chabrowski
CMO
74
11/2023
Yes
Edge Lead
Global Marketing VP - MAC Cosmetics
Paula's Choice
Tina Pozzi
CMO
63
11/2023
Yes
Edge Lead
CBO - Bliss
Peloton
Lauren Weinberg
CMO
72
12/2023
Yes
Edge Lead
Chief Marketing & Revenue Officer - Intuit
Perdue Farms
Kevin McAdams
CEO
18
07/2023
No
Edge Lead
COO & President - Perdue Farms
Pet Partners
Gwyn Donohue
CMO
50
10/2023
Yes
Edge Lead
Communications & Membership VP - Pet Advocacy Network
Rightworks
Monica Sullivan
CMO
59
11/2023
Yes
Edge Lead
CMO - Linnworks
SharkNinja
Adam Petrick
CMO
74
12/2023
Yes
Edge Lead
Global CBO - Puma
Sun Auto Tire & Services
Matthew Loos
CMO
49
11/2023
Yes
Edge Lead
CRO - Certus
The National Association of Realtors
Suzanne Bouhia
Chief Marketing & Communications Officer
49
12/2023
Yes
Edge Lead
CCO - EY
Youthforia
Tina Shims
Marketing VP
56
10/2023
Yes
Edge Lead
Brand Marketing SVP - IPSY