Sales Lead: Jennifer Tate is now the CMO at CKE Restaurants, effective September 2023. Tate joined from Cracker Barrel, where she served in the same role. She succeeds incumbent Tana Davila, who became the CMO at Dutch Bros Coffee in June 2023 after parting ways with CKE. The company will likely: Shift its strategy Continue increasing digital spend Conduct additional agency reviews following a recent one (more below) Target demographic:  ​​​​​​​Gen-Z and m...

Sales Lead: In September 2023, Virginia Ritchie became the CMO at Tommy Hilfiger (TH). Though Ritchie isn't located in the US, she oversees all aspects of TH's global marketing, which will affect the brand's US strategy. She joined the company in January 2011 and stepped up as its interim CMO and global consumer engagement VP in March 2023. In her previous role, Ritchie enlivened TH's campaigns, products, and activations via all marketing and commercial touch points. Ri...

Media Sales Lead: BetMGM just kicked off a new campaign featuring celebrity ambassador Jamie Foxx. The push includes two 30-second spots that will be supported across national TV, OOH, CRM, digital, and social channels. The company worked with 72andSunny on the campaign.  Key Lead Takeaways: The campaign launch signals the company will ramp up ad spend throughout H2. Reach out to offer ad space so that you can score some of these extra campaign ad dollars.  Target Demographic: Male Gen-...

Sales lead: Get in touch now to offer last-minute campaign ad space.  Pete and Gerry's (P&G) just debuted a national brand campaign called "(Almost) The Wildest Eggs You Can Get." The push will be supported by digital OOH, CTV, YouTube, and social media ads.  It worked with Humanaut on the creative.  2023 DM shifts: Phyllis Rothschild joined as CMO and Tim Heil joined as CCO.  Rothschild most recently served as a partner at McKinsey & Company. Heil joined from Utz Bra...

Sales lead: Be prepared to reach out as soon as this company finds a new top marketer. Billabong lost its global marketing VP, Evan Slater, in September 2023. Slater spent over four years leading Billabong's marketing operations.  He is now the CMO of Sun Bum. We will be sure to let you know as soon as Billabong hires a new marketing leader.  Target demographic: Gen-Zers & millennials Once it hires a new marketing VP, the company will likely: Outsource some marketing...

Sales lead: This hire will affect the company's marketing strategy & could lead to agency appointments.  Sun Bum (SB) hired Evan Slater as CMO in September 2023. Slater most recently served as global marketing VP of Billabong.  He now leads all of SB's marketing operations. **We are still working to verify Slater's email address; please reach out to SB's other DMs for the time being.** Target demographic: Gen-X & millennial moms The company will likely: Ramp digital...

Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.  This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.  As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Accoun...

Below is a compilation of WinmoEdge's top decision makers on the move published during the previous week.  Why is it important to track decision makers? DM shifts, especially new hires and first-time CMOs, are the top new business trigger for agency changes, media spending shifts, and new martech investments. New DMs tend to evaluate changes in these areas and start making changes within a 3-12 month window.  All of our decision maker shift reports can also be accessed under “Industry A...

Sales Lead: Jewelry e-retailer Brilliant Earth (BE) recently expanded beyond its e-Commerce presence with three new physical stores in various suburban malls. Thanks to this addition, BE now operates 37 stores, which will reportedly get the company's sustainability-oriented products in front of a larger consumer base. The new stores are in Roosevelt Field (NY), King of Prussia (PA), and Roseville Galleria (CA). All of BE's stores offer unique jewelry and bridal services such as same...

Sales Lead: American Eagle Outfitters (AEO)'s execs recently detailed the company's current strategy in an earnings call. As AEO shifts into Q3 2023, it has experienced sustained momentum, largely credited to innovative marketing. Execs are currently focused on providing efficiencies across the business while improving profit flow-through. These exec's priority specifically involves utilizing unique marketing to bolster brand awareness and amplify AEO's products. AEO als...