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Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We usually publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts.
This list can be accessed under “Accounts on the Move” or "Industry Analysis" once it moves off the front page of the site.
As ever, you can see a list of the Top 100 brands we believe will begin an agency review in the next 3-to-12 months on our Vulnerable Account Index.
Agency |
Holding Company |
Business Won (Company/Brand) |
Industry Tag |
Duties |
Date Won |
Consultant |
Incumbent |
Inc. Start Date |
Inc. End Date |
Inc. Tenure (in Months) |
Inc. Holding Co. |
Edge Lead |
BBH |
Publicis |
Duracell |
Consumer Goods |
Creative AOR |
08/2023 |
|
Wieden+Kennedy |
01/2016 |
08/2023 |
91 |
|
Edge Lead |
Dentsu |
Independent |
Principal Financial Group |
Financial Services |
Creative AOR |
08/2023 |
|
TBWA/Chiat/Day |
|
|
|
Omnicom |
Edge Lead |
Driven 360 |
Independent |
MAVTV |
Media & Entertainment |
PR & Communications AOR |
08/2023 |
|
|
|
|
|
|
Edge Lead |
OMD |
Omnicom |
Beiersdorf |
Consumer Goods |
Media AOR |
01/2024 |
|
|
|
|
|
|
Edge Lead |
quench |
Independent |
Sun-Maid Growers of California |
Food & Beverage |
|
|
|
|
|
|
|
|
Edge Lead |
Spark |
Independent |
TGI Friday's |
Restaurants |
Social Media |
09/2023 |
|
|
|
|
|
|
Edge Lead |
VaynerMedia |
Independent |
Duracell |
Consumer Goods |
Social AOR |
08/2023 |
|
|
|
|
|
|
Edge Lead |
