Sales lead: This hire will likely lead to spend shifts & agency appointments.  Z SUPPLY (ZS) named Cathey Curtis CMO in November 2023. Curtis most recently served as GM of Roxy, where she led eCommerce, product design, and marketing.  She now leads all of ZS's marketing operations. **We are still working to confirm Curtis's email address.** Target demographic: Gen-Z & millennial women The company will likely: Keep ramping up digital spend Try additional ad channel...

Sales lead: Reach out to the new CMO for more information about his future plans.  Salesloft tapped Randy Littleson as CMO, effective November 2023. Littleson most recently served as Conga's CMO.  He is responsible for all global marketing duties.  Target demographic: Businesses that need revenue workflow  The company will likely: Increase digital spend Experiment with new ad channels Appoint agency partners Digital and social insights (digital ad spend, effec...

Sales lead: Keep an eye on this company so that you are prepared to reach out once it hires a new CMO.  Conga recently lost its CMO, Randy Littleson, after a two-year tenure. He was responsible for demand generation, marketing, corporate communications, and sales development. Littleson is now the CMO of Salesloft. We will be sure to update you as soon as Conga names a replacement.  Target demographic: Businesses that need revenue lifecycle management services Once it hires...

  Due Date: January 12, 2024; questions due November 20, 2023 Scope of Work: Fashion Institute of Technology (FIT) seeks an advertising / marketing agency to develop a media buying strategy and create campaigns that reflect and support the college’s brand positioning and recruitment goals. The scope of work will include, but is not limited to: The agency will develop a comprehensive media strategy and develop creative for advertising and marketing the college. Social media and dig...

Sales lead: Reach out to offer ad space & other agency services.  Wilson Sporting Goods named 72andSunny its lead creative partner in November 2023.  The agency is tasked with promoting Wilson's line of premium sportswear. It will also develop an ad campaign for 2024.  Target demographic: Millennials  The company will likely: Keep ramping up ad spend Launch an ad campaign Seek additional agency partnerships Broadcast insights (TV ad creative spend, effectivene...

Sales lead: This transition will affect the company's marketing strategy & agency roster.  Nike announced that its EVP & CMO, Dirk-Jan van Hameren, is retiring in 2024. The company selected Nicole Graham as his replacement, effective January 2nd, 2024. Graham is a Nike veteran as she served in multiple marketing roles from 2004 to 2021. She left Nike in 2021 to co-found a creative agency called Adopt.  As CMO, Graham will lead Nike's global brand marketing team.  **We can n...

Due Date: December 15, 2023  Scope of Work: Kern Regional Center is looking to expand communication methods via multiple media platforms that can be easily accessed and are compatible with mobile devices. KRC would like to create language-specific videos that are language accessible and culturally responsive to the needs of the diverse communities we serve. These videos are to explain, as an example purchase of service guidelines, Regional Center processes, and content that will benefit th...

  Due Date: January 12, 2024; questions were due by today, November 15, but given the size of the RFP, we wanted to keep you in the loop (plus, we were just alerted to this RFPs existence & the due date is over a month away) Scope of Work: Visit Florida is soliciting proposals from agencies for management of day-to-day public relations operations in the United States. The selected agency would be responsible for successfully executing VISIT FLORIDA’s strategic marketing plan as it relat...

Sales lead: This promotion may lead to spend shifts or agency reviews. Texas Roadhouse (TR) has opted to promote Travis Doster to chief communications officer to fill the CMO vacancy we told you about in August. Doster joined the company in 2006 as senior director of communications and public affairs. He is now responsible for communications, marketing, events, public affairs, government relations, and corporate sustainability.  Target demographic: Gen-X & millennials The co...

Sales lead: Reach out to this company to offer ad space & agency services.  TravisMathew announced it is diversifying its product portfolio beyond golf to become a full lifestyle brand.  In 2024, the company is releasing a refreshed footwear line that will focus on casual wear.  Plus, it is bolstering its women's offering by going from about 50 products to over 200. TravisMathew is also expanding with a plan of opening between seven to 10 stores a year.   Target demographic: ...