Sales lead: This initiative should lead to higher ad spending & possibly agency reviews.  Family Dollar (FD) just kicked off a digital transformation project.  Phase one is a new mobile app set to launch in October.  The app includes an improved wallet feature to help users manage coupons, weekly ads, and product searches. After that, it will roll out in-app shopping, personalization, and a rewards program.  The company partnered with Publicis.Sapient to lead the project. T...

Sales lead: Get in touch to help this company promote the new app, loyalty program, and stores.  Mejuri just rolled out a new app and loyalty program called Mejuri+. It offers exclusive access to new products, priority sales access, free shipping on Mondays, and a birthday gift.  Plus, Mejuri is opening new brick-and-mortar stores in Miami, Nashville, San Francisco, and Los Angeles.  This will bring its total store count to 29.  Target demographic: Millennial & Gen-X ...

Sales lead: The CMO hire will likely lead to increased ad spending & agency reviews. Lyft announced Felipe Avila will join the company as CMO. Avila spent the past six years as The Container Store's marketing VP.  He now leads all of Lyft's marketing operations.  In other news: Lyft just launched a new feature called Women+ Connect. This matches women and nonbinary drivers with women and nonbinary riders. It is currently testing the feature in Chicago, Phoenix, San Di...

Sales Lead: Alto Pharmacy recently selected Jeanne Zucker as its new chief commercial officer. Zucker joined from Amazon, where she served as an Amazon Care growth director. Alto is also likely to appoint a new CMO to succeed Michael Krueger, who departed earlier this year. For now, Zucker is probably in charge of adjusting Alto's strategies. The company will likely: Implement strategy shifts Return to higher spend Target demographic:  Millennials and Gen-X...

Sales Lead: P.F. Chang's (PFC) recently launched a new happy hour menu in the US. The option, dubbed Lucky 8, offers both food and new cocktails. The company will likely: Launch a campaign promoting the new service Return to higher spend Seek agency partners Target demographic:  Millennials and Gen-X Additional spending insights: Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance) YTD spend: PFC has...

Sales Lead: Chobani recently added QR codes to its Halloween-flavored yogurts and in-store displays. Fans can use the code to unlock a special selfie filter and an AR trick-or-treating experience. They can win both digital and real-world prizes. As you can tell from the video above, Chobani has released an accompanying campaign. The company will likely: Continue shifting and digitizing its strategy Return to higher digital spend Seek new agency partners under a new CM...

Sales lead: Get in touch to help this company promote its new identity.  Just Salad (JS) rebranded with an updated visual identity. This includes a new logo and updated packaging.  The chain is also implementing a new food-focused photography style. It worked with BBMG on the effort. It is currently being rolled out across all locations and digital platforms.  Target demographic: Millennials seeking healthy options The company will likely: Build out the agency rost...

Sales lead: These changes signal a strategy shift, so reach out now if you can help.  Chili's Grill & Bar selected GALE as CRM AOR in September 2023.  The agency will handle strategy, email, digital, & data/insights.  It will also revamp the My Chili's Rewards program.  In other news: Chili's hired Steve Kelly as marketing VP. Kelly will handle CRM, loyalty, digital experience, third-party delivery, & paid media.  He most recently served as senior marketing director a...

Sales lead: Reach out now to see if you can score some of these campaign ad dollars.  Green Giant (GG) just launched "That's Giant," its first national campaign since 2017.  The push features The Green Giant mascot and the brand's new child ambassador, Tariq, AKA "Corn Kid." The campaign, from GYK Antler, will be supported across CTV, social, digital, and in-store.  GG is promoting its new Dino Veggie Tots with this push.  Target demographic: Primary shoppers/millennial moms ...

Media Sales Lead: Vitaminwater has turned to the popular Fortnite game to raise awareness for its zero-sugar drinks. The brand partnered with agencies OpenX and VMLY&R, and a gaming company called PWR, to create the "zero holding back showdown." It includes 50 rounds of gameplay and 10 themes named for Vitaminwater's flavors. The brand is also hosting a competition with actor/streamer Khleo Thomas and musician Princess Nokia.   Key Lead Takeaways: Vitaminwater's Fortnite experience coincid...