BFY Digital Opps: Just Salad rebrands amid spend increases (Score 12)

Sales lead: Get in touch to help this company promote its new identity. 

• Just Salad (JS) rebranded with an updated visual identity.
• This includes a new logo and updated packaging. 
• The chain is also implementing a new food-focused photography style.
• It worked with BBMG on the effort.
• It is currently being rolled out across all locations and digital platforms. 

Target demographic: Millennials seeking healthy options

The company will likely:

• Build out the agency roster
• Keep increasing ad spend
• Diversify ad placement (currently relies heavily on social media)

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: JS spent about $49.6k on digital display ads YTD, up 25% from $39.6k spent in this channel during the same time period of 2022. 
• YTD data: 7.3m impressions via Facebook (66%) and Instagram (34%). 
• 2021-2022 spend: Full-year spend jumped from $3.1k in 2021 to $44.7k in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Agency analysis:

• Opportunity: BBMG is the only agency JS works with to the best of my knowledge, so reach out to see if it needs any more assistance. 
• Current roster:
  • BBMG: branding (possibly project-based)

Insight Sources: Digital spend insights estimated by Pathmatics.