Starkey Hearing promotes from within to fill CMO vacancy (Score 41)

Sales lead: Contact the new CMO for more information about her future plans. 

• Starkey Hearing has filled the CMO vacancy we told you about in May.
• The company decided to promote Karen Dvorak to fill the position.
• Dvorak joined the company in 2009 and most recently served as communications VP. 

Target demographic: Boomers

The company will likely:

• Ramp digital spend back up
• Experiment with new ad channels
• Build out the agency roster

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: Starkey has not placed any digital display ads yet this year. 
• 2021-2022 spend: Full-year spend plummeted from $72.7k to $5.3k in 2022. 
• 2022 data: 665.7k impressions via Facebook. 
• Ad location: It placed 100% of these ads directly onto facebook.com. 

Agency analysis:

• Opportunity: Get in touch with the new CMO now to see if she plans on partnering with any more agencies. 
• Current roster:
  •  ICF Next: creative AOR

Insight Sources: Digital spend insights estimated by Pathmatics.