Digital B2B Opps: PitchBook names new top marketer (Score 49)
Sales lead: Contact the new CMO now for more information about his future plans. .png)
- PitchBook brought in Paul Stoddart as CMO, effective September 2023.
- Stoddart most recently served as Salesforce's customer & partner success CMO.
- He is now responsible for brand, creative, media, revenue, SEO, events, partnerships, & PR.
Target demographic: Businesses that need access to financial data
The company will likely:
- Increase ad spend
- Try new ad channels
- Outsource some marketing duties to agency partners
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: PitchBook spent about $204.7k on digital display ads YTD, close to the $203.6k spent in this channel during the same time period of 2022.
- YTD data: 30.2m impressions via desktop display (82%), Instagram (9%), Facebook (5%), and mobile display (4%).
- 2021-2022 spend: Full-year spend jumped by 69% from $132k in 2021 to $222.7k in 2022.
- Ad location: It placed 92% of these ads directly onto sites such as nhl.com, youtube.com, imgur.com, instagram.com, and thesimsresource.com. It placed 8% of these ads indirectly through imgur.com, politico.com, nytimes.com, youtube.com, and fandom.com.
Agency analysis:
- Opportunity: Reach out to the new CMO now to be top-of-mind.
- PitchBook does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
