Sales lead: Get in touch to offer ad space & agency services.  Vital Farms (VF) selected GUT Miami as creative AOR in May 2023. GUT won the account after creating a campaign for VF earlier this year.  The agency is tasked with helping VF build brand awareness and grow.  VF previously worked with Preacher on creative.  Target demographic: Primary shoppers/moms (Gen-X & millennial women) The company will likely: Release fresh creative work or an ad campaign Ramp up a...

Sales Lead: Nothing Bundt Cakes (NBC) recently launched its first campaign from AOR PMG. The agency created an integrated full-funnel go-to-market strategy spanning insights, creative, and media. PMG became NBC's creative and media AOR in December 2022. PMG's focus is on contemporizing NBC's brand via a fresh digital approach complete with playful taglines and imagery. To this end, the agency teamed up with NBC in February 2023 on a full rebrand.​​​​​​​ ​​​​​​​The ...

Sales lead: Keep an eye on this company because CMO hires commonly lead to spend & agency roster shifts.  SmileDirectClub hired Kevin Wertz as CMO, effective April 2023.  Wertz brings agency experience since he most recently served as CEO of Campbell Ewald. He now leads all of SmileDirectClub's marketing operations. Target demographic: Millennials The company will likely: Continue shifting ad dollars from TV to digital channels Experiment with new ad channels Revie...

Sales lead: These new hires will affect the company's marketing strategy & agency roster.  Sift appointed Armen Najarian as CMO in April 2023.  Najarian brings extensive CMO experience having held the top marketing position at ThreatMetrix, Agari, and Outseer.  The company also hired Kris Nagel as CEO in December 2022. Nagel most recently served as COO of Ping Identity. Target demographic: Businesses that need digital security & payment protection servic...

Sales Lead: Sam's Club recently selected Havas's Arnold and Horizon Next as its new creative and media agency partners, respectively. As Sam's creative AOR, Arnold will focus on authentic storytelling that connects directly with the company's core member base. The agency will specifically work to drive bend affinity, build unaided awareness, and successfully communicate membership benefits. Arnold has already launched a campaign for Sam's; it rolled out across connected TV (C...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Red Robin (RR) hired Kevin Mayer as CMO, effective May 2023. Mayer joins from Pedego Electric Bikes, where he held the same position. He is now responsible for all marketing duties such as brand development, menu innovation, and digital.  Target demographic: Gen-Xers & millennials The company will likely: Ramp ad spend back up Experiment with new ad channels Review agency ...

Lead: Intuition Media Group (IMG) collaborated with their longtime client, Canon USA., to produce a large-scale Times Square billboard campaign honoring Canon’s influencer partners. The “Canon Celebrates Creators” takeover ran exclusively in Times Square. The campaign that showcases new Canon products as well as influencers’ Canon related content on the world largest theater! Additional Insights:  Intuition Media, is  an award winning boutique agency, ready to guide your influencer strateg...

Sales lead: Keep an eye on this company because a CMO hire may lead to spend & roster shifts.  Macy's announced that its chief customer officer, Richard Lennox, has left the company. Lennox joined the company in 2016 as CMO before being promoted to CCO in 2020.  Lennox is now the CMO of AutoNation.  We will be sure to update you as soon as a replacement is announced.  Target demographic: Gen-X & millennial women Once it hires a new marketing head, the company will likely: ...

Sales lead: Reach out now to offer ad space & inquire about other agency work.  Jagermeister named Mother its first global creative AOR in April 2023.  The agency's first creative work will reportedly debut later this year. It is responsible for building brand awareness and helping Jagermeister reach Gen-Zers more effectively.  Jagermeister worked with creative shop Engine on a project basis in the past.  We told you about the brand's deal with the NHL in November. ...

Media Sales Lead: Troy-Bilt (TB) just launched a new ad campaign called "Low, Slow, & Mow." It worked with its AOR, Marcus Thomas, on the push. It includes a 30-second video ad that directs viewers to the campaign website that provides recipes for easy recipes to cook while doing yard work. The site also includes links to TikTok and Instagram, where consumers can watch cooking videos. TB worked with influencers such as Lisa Chun, Matthew Bounds, and Heather Bell.  Key Lead Takeaways: TB ty...