Sales lead: Reach out to offer last-minute campaign ad space.  TaylorMade subsidiary Adams Golf (AG) is promoting its recent rebranding effort with a campaign. The brand, which now only offers its products online, just debuted a new logo and line of clubs.  The campaign is supported by a 30-second ad called "Built for Play" that will air across YouTube and paid/organic social media.  Multiple six-second ads will also run.  AG worked with Bullish on the campaign.  Target dem...

Sales Lead: Louise Troen became the first-ever CMO of self-hypnosis app Reveri Health in February 2023. Troen joined from Headspace, where she most recently served as the VP of global content marketing. The company will likely: Shift strategy Start ramping up advertising efforts Conduct agency reviews Target demographic:  ​​​​​​​Gen-Z and millennials Additional spending insights: None of our resources yet reflect national spend for this emer...

Sales Lead: Michaels Stores concluded a review with the appointment of creative AOR OKRP. The agency will focus on refreshing Michaels's brand and marketing, which includes design, advertising, and visual identity. OKRP will also support the company's strategic marketing in order to target customers beyond traditional crafters. New work will reportedly launch in August 2023. We predicted that an agency review would fall sometime from November 2022-April 2023 in when Michaels parte...

Sales Lead: Pet insurance company Fetch by The Dodo just entered a new category, craft beer. This initiative will include an experiential activation in SoHo with no-kill shelter North Shore Animal League America. The effort is part of an effort to fundraise for a non-profit veterinarian group, Project Street Vet. The non-profit was founded in SoCal but is now establishing its first chapter in NY. It has also expanded to cities such as LA, Atlanta, and Orlando. This is impo...

Sales Lead: Wella Professionals recently selected The Badger Agency as the creative AOR for its Ultimate Repair product line. The company already launched a campaign from Badger: "Make It Legendary." I predicted that Willa would conduct an agency review when it hired NA CMO Lori Pantel and global CMO Hugh Dineen. The company will likely: Continue rolling out new work Keep ramping up spend Conduct additional agency reviews Target demographic:  Women ranging ...

Sales Lead: Good Dye Young (GDY) just launched on Ulta's website and in all of its stores. This launch includes an Ulta-exclusive, beginner-friendly starter kit. The hair dye brand is owned by Paramore goddess Hayley Williams and her hairstylist and her hairstylist and best friend, Brian O'Connor. Its advertising is centered around GDY products' botanical ingredients and education (because we can't have any ignorance). Its products are also available at Target, Walmart, Sally...

Sales Lead: Big Y Foods (BYF) recently selected VIA as its AOR. This shift seems to have replaced incumbent AOR The Mars Agency, but we will let you know when we are 100% sure. The company will likely: Launch a new campaign soon Continue increasing spend Seek additional new agency partners Target demographic:  Gen-Z and millennials, specifically moms and household DMs in general Additional spending insights: Digital and social insights (digi...

Sales lead: This campaign will likely lead to higher ad spending, so reach out to offer ad space.  Rebel Creamery (RC) just launched its first-ever major brand campaign.  The campaign, which is called "Feel Better Ice Cream," will run across CTV, YouTube, Spotify, mobile, digital, and social media.  It will also be supported by influencers and shopper ads.  RC worked with its new AOR, TDA Boulder, on the push. We reported the appointment last year.  Target demographic: Gen-...

Sales Lead: Hyundai recently launched its newest multicultural campaign featuring its all-electric vehicles, the IONIQ 5 and 6. Made by African American marketing AOR Culture Brands, "Choose Yours" rolled out across video, digital, and influencer executions via various broadcast and digital channels. It will also amplify its messaging and vehicle features via various media platforms. The company will likely: Continue trying to reach African American, Hispanic, and other multi...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Sephora announced Zena Arnold will take over as CMO early this summer. Arnold joins from PepsiCo, where she served as SVP of carbonated soft drinks. Prior to that, she was the chief digital & marketing officer of Kimberly-Clark.  Arnold will handle personalization, performance, creative, loyalty, and integrated marketing.  Target demographic: Gen-X/millennial women & gift-giving men ...