Mental Health Opps: Reveri Health taps first CMO (Score 71)

Sales Lead: Louise Troen became the first-ever CMO of self-hypnosis app Reveri Health in February 2023.

• Troen joined from Headspace, where she most recently served as the VP of global content marketing.
• The company will likely:
  • Shift strategy
  • Start ramping up advertising efforts
  • Conduct agency reviews
• Target demographic: 
  • ​​​​​​​Gen-Z and millennials

Additional spending insights:

• None of our resources yet reflect national spend for this emerging brand, but we should start seeing it advertise more heavily as it continues pursuing growth. 

Additional agency insights:

• Opportunity: Troen mentioned that she wants creative, strategy, product, media, and communications to collaborate, so get in touch soon in case her hire precedes agency reviews.
  • ​​​​​​​PR/communications hires are especially likely since Reveri is focused on building brand awareness.
• Current agency roster:
  • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; podcast insights by Podchaser; DRTV insights by Media Analytics.