Mental Health Opps: Reveri Health taps first CMO (Score 71)

Sales Lead: Louise Troen became the first-ever CMO of self-hypnosis app Reveri Health in February 2023.

  • Troen joined from Headspace, where she most recently served as the VP of global content marketing.
  • The company will likely:
    • Shift strategy
    • Start ramping up advertising efforts
    • Conduct agency reviews
  • Target demographic
    • ​​​​​​​Gen-Z and millennials

Additional spending insights:

  • None of our resources yet reflect national spend for this emerging brand, but we should start seeing it advertise more heavily as it continues pursuing growth. 

Additional agency insights:

  • Opportunity: Troen mentioned that she wants creative, strategy, product, media, and communications to collaborate, so get in touch soon in case her hire precedes agency reviews.
    • ​​​​​​​PR/communications hires are especially likely since Reveri is focused on building brand awareness.
  • Current agency roster:
    • ​​​​​​​No current agency relationships yet confirmed

Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; podcast insights by Podchaser; DRTV insights by Media Analytics.