Sales Lead: Liquid I.V. has started adjusting its brand messaging to reach a broader audience of Gen-Z and millennials. The company is starting to rely more on relevance and authenticity with influencer marketing. Current influencer partners include Rickey Thompson and Leilani Green. The campaign rolled out across the following channels: streaming services such as Peacock, Hulu, and Amazon Fire TV; podcast audio reads on The Ryen Russillo Show, The Bill Simmons Podcast, ...

Media Sales Lead: Wilson Sporting Goods recently opened its first brick-and-mortar store on the West Coast in Santa Monica, CA. The store has an in-store playtest area with a basketball hoop, hitting wall, and on-site racquet stringing. It also offers product rentals across tennis, pickleball, basketball, football, and volleyball. Wilson also has two locations in Chicago and three in Manhattan. The company's DMs hope physical stores will help it improve sales, which have reportedly been decli...

Sales Lead: In February 2023, Jon Borgese became the CMO at Showpad. Borgese joined from Front, where he was the marketing frontman (global marketing SVP). He seems to be Showpad's first CMO since Theresa O'Neil's departure in November 2019. The company will likely: Shift strategy Return to higher spend Seek new agency partners Target demographic:  Business DMs Additional recent leadership shifts: The past year's hires also include Meliss...

Sales lead: These appointments will likely lead to spend & agency roster shifts.  Wheels Up (WU) named Kristen Lauria chief customer & marketing officer, effective May 15th, 2023. Lauria joins from McKinsey & Company, where she served as a senior advisor.  She is responsible for brand, creative, acquisition, retention, and experience.  The company also hired David Godsman as its first-ever chief digital officer, effective June 1st, 2023. Godsman most recently se...

Sales lead: Reach out now to offer last-minute campaign ad space.  Geico just launched a new campaign featuring famous actor Will Arnett.  It includes four spots that each have 30- and 15-second versions.  The spots will be supported across broadcast TV, CTV, Twitter, and TikTok.  This is the company's first campaign since naming Mediabrands its media AOR in February.  It also worked with creative AOR The Martin Agency.  Target demographic: Millennial & Gen-X men ...

Sales lead: Reach out if you can offer influencer management services or help the league reach Gen-Zers.  The National Football League (NFL) partnered with Youtube last year by giving it the rights to NFL Sunday Ticket.  The league is now working with influencers to promote the service to Gen-Zers.  The NFL is also working on offering more ways for fans to watch games as younger consumers do not have cable.  We told you about the NFL's new media AOR in April.  Target demograp...

Sales Lead: ClearMD selected iNvolved Media as its digital advertising AOR. The company will likely: Implement strategy shifts Launch a new campaign Keep ramping up spend Conduct additional agency reviews Target demographic:  Gen-X and boomers Additional spending insights: Digital display insights (digital ad spend and placement) YTD spend: So far this year, ClearMD has spent roughly $3.7k on digital display ads; by this point last...

Sales Lead: Popular fashion brand Reformation just launched its first line of handbags. The company also launched a corresponding campaign that features Camila Morrone, a star from Daisy Jones and the Six. The company will likely: Pursue additional influencer partnerships Keep increasing spend Target demographic:  Female Gen-Z and millennials Additional spending insights: Digital and social insights (digital ad spend, effectiveness, impressions...

Media Sales Lead: Skechers is promoting its new Uno collection with a campaign featuring its new brand ambassador and first-ever artist-in-residence, Doja Cat. The campaign includes a 30-second video ad starring Doja Cat vs. Doja Cat. The company will release additional creative work feasting Doja Cat in the future. Skechers also works with notable celebrities such as Ashley Park, Snoop Dogg, Martha Stewart, Tony Romo, and Howie Long.  Key Lead Takeaways: Reach out now to offer ad space. T...

Sales Lead: Nickelodeon recently launched its first rebrand in 14 years, bringing back its nostalgia-packed splat. The first of five spots of a new campaign, the "Portal to Fun," made its debut. All five will continue running across Nickelodeon's linear, social, and digital platforms. The campaign was made by six agencies, which included creative agency partner Roger. Roger that? The initiative also involves an experiential effort in which Nickelodeon reps went to 400 ...