Campaign Imminent: ClearMD taps digital AOR (Score 20)

Sales Lead: ClearMD selected iNvolved Media as its digital advertising AOR.

• The company will likely:
  • Implement strategy shifts
  • Launch a new campaign
  • Keep ramping up spend
  • Conduct additional agency reviews
• Target demographic: 
  • Gen-X and boomers

Additional spending insights:

• Digital display insights (digital ad spend and placement)
  • YTD spend: So far this year, ClearMD has spent roughly $3.7k on digital display ads; by this point last year, the company hadn't yet utilized this channel.
  • YTD data: Most of this year's spend has gone toward programmatic ads placed via TheTradeDesk (51%) and Amazon Advertising (30%) onto site destinations such as foxnews.ccm (14%), blacksportsonline.com, lightnovelpub.com, 9gag.com, and slickdeals.net.
  • Last year: ClearMD made its first foray into this channel in October 2022 and ended up spending around $9.7k by the end of the year.

Additional agency insights:

• Opportunity: Get in touch soon in case ClearMD seeks additional agency partners to handle things like PR, creative, experiential, multicultural, social media management, media, and/or influencer services.
• Current agency roster:
  • iNvolved Media: Digital AOR (April 2023)

Insight Sources: Digital spend insights estimated by Adbeat.​​​​​​​

Contact info:

• Ali Rashan:: ​​​​​​​​​​​​​​Founder, chief executive officer, & chief marketing officer - ali@clearmdhealth.com