Sales Lead: Jason John, the CMO of 1-800-Flowers since April 2022, recently detailed the company's current strategy. The company has started leveraging technology innovation all year round. For Mother's Day this year, 1-800-Flowers is running an AI-based campaign, "MomVerse." The company also relies on events such as birthdays, anniversaries, and funerals throughout the year. It has also started embracing live shopping and social shopping, along with a stronger focus on experient...

Media Sales Lead: For its latest campaign, D2C pet products company PetPlate showed focus groups conducted with dogs. The campaign promotes how much dogs love PetPlate's dog food. Many say that dogs don't really care what food they eat, but PetPlate proves that that isn't true. Key Lead Takeaways: Get in touch soon since PetPlate will likely keep rolling out new work. Target Demographics: Pet parents with a female skew Key Spend Notes:  Spend shift summary: Digital spend has dr...

Sales Lead: Waterdrop, a quickly-growing Austrian hydration brand, recently launched in the US and rolled out its first national campaign. The campaign takes a stand against beverages that harm consumers' health and the environment. The company will likely: Launch more US work Pursue US influencers (it hired a DM for this purpose; read more below) Keep ramping up national TV spend Return to higher digital spend Seek new agency partners as it continues prioritizing U...

Sales lead: This hire will affect the company's marketing strategy & may lead to agency shifts.  Rouses Markets (RM) created a new position by naming Ron Bonacci advertising & marketing VP earlier this year.  Bonacci joins from Weis Markets, where he served as marketing, advertising, & PR VP. He is tasked with boosting retention & growth through customer-focused promotions.  Target demographic: Primary shoppers (Gen-X & millennial women) The company will likely: Contin...

Sales lead: Keep an eye on this company so that you can reach out once it hires a new marketing leader.  Weis Markets (WM) lost its marketing, advertising, & PR VP, Ron Bonacci, earlier this year. Bonacci is now the advertising & marketing VP of Rouses Markets. We will be sure to update you as soon as a replacement is announced.  Target demographic: Primary shoppers (Gen-X & millennial women) Once it finds a new marketing DM, the company will likely: Conduct agency rev...

Sales lead: Get in touch with the new CMO to offer ad space & agency services.  D2L named Jennifer Ogden-Reese CMO in May 2023. Ogden-Reese joins from 2U, where she held the same title.  As D2L's CMO, she will lead all marketing operations.  **We are having trouble tracking down Ogden-Reese's email. Please contact other DMs at this time.** Target demographic: K-12 school systems, universities, & businesses  The company will likely: Ramp ad spend back up Utilize ad...

Sales lead: Get in touch with the new marketing DM for more information about his plans.  Lucid Motors (LM) appointed Andrea Soriani as marketing VP, effective April 2023.  Soriani spent the past couple of years as an independent marketing, sales, & strategy consultant.  Prior to that, he was the marketing VP of TAG Heuer.  We told you about LM's new creative agency last October.  Target demographic: Affluent millennial men The company will likely: Ramp ad spend back...

Sales lead: Reach out if you can help this company accomplish its goals.  LL Flooring announced during its recent Q1 earnings report that its top priorities are building brand awareness, improving the customer experience, and rolling out new products.  The company recently implemented a new CRM tool to support these initiatives. This will allow it to allocate ad dollars more effectively and target consumers directly.  LL is preparing to launch a campaign in the next couple of mont...

Sales Lead: Sweetgreen will part ways with CMO Daniel Schlossman on May 19. He joined the company in March 2018 and was promoted to CMO in August 2022. Schlossman is now the chief marketing and growth officer at restaurant delivery service Wonder. Nathaniel Ru, the company's co-founder and CBO, Nathaniel Ru, will succeed Schlossman. The company will likely: Shift strategy Launch promotional material supporting its new product and loyalty program  Keep increasing spend ...

Sales Lead: Earlier in May 2023, Tyler Watson became the marketing EVP at The Atlantic. Watson joined from Conde Nast, where he was the VP and head of US production and activation. In this role, he oversaw a team that launched over 800 campaigns. ​​​​​​​Now, Watson's commercial marketing duties at The Atlantic include creative strategy, brand marketing, the creative studio Atlantic Re:think, and marketing research division Atlantic Insights. The company will likely: ...