Digital Education, B2B Opps: D2L appoints marketing chief (Score 50)
Sales lead: Get in touch with the new CMO to offer ad space & agency services. 
- D2L named Jennifer Ogden-Reese CMO in May 2023.
- Ogden-Reese joins from 2U, where she held the same title.
- As D2L's CMO, she will lead all marketing operations.
**We are having trouble tracking down Ogden-Reese's email. Please contact other DMs at this time.**
Target demographic: K-12 school systems, universities, & businesses
The company will likely:
- Ramp ad spend back up
- Utilize additional ad channels
- Seek agency assistance
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: D2L has not allocated any budget toward digital display ads so far this year.
- 2021-2022 spend: Full-year spend dropped from $102.1k in 2021 to $31.7k in 2022.
- 2022 data: 4.3m impressions via desktop display.
- Ad location: It placed 79% of these ads directly onto sites such as manualslib.com, woot.com, theodysseyonline.com, realtor.com, and countryliving.com. It placed 21% of these ads through multiple indirect channels onto sites such as yahoo.com, sports.yahoo.com, ebay.com, finance.yahoo.com, and 800notes.com.
Agency analysis
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- D2L does not currently work with any agencies to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
