Media Edge: PetPlate launches new campaign
Media Sales Lead: For its latest campaign, D2C pet products company PetPlate showed focus groups conducted with dogs. The campaign promotes how much dogs love PetPlate's dog food. Many say that dogs don't really care what food they eat, but PetPlate proves that that isn't true.
Key Lead Takeaways: Get in touch soon since PetPlate will likely keep rolling out new work.
Target Demographics: Pet parents with a female skew
Key Spend Notes:
- Spend shift summary: Digital spend has dropped this year but will likely pick back up now that PetPlate has launched a new campaign.
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes PetPlate under Pets*
- 2023 YTD Spend: $152.7k
- STP 2022 Spend: $490.7k
- 2022 FY Spend: $773.6k
- 2021 FY Spend: $532.2k
- 2020 FY Spend: $354.5k
YTD Ad Flight Breakdown:
- Q2 2023 Spend (to date): $60k
- Q1 2023 Spend: $93.3k
- Q1 2022 Spend: $401.7k
- Q2 2022 Spend: $290.7k
- Q3 2022 Spend: $76.8k
- Q4 2022 Spend: $7.1k
YTD Impressions: 20.2m
Top Ad Types: Facebook (73%) and Instagram (27%)
Top Purchase Channels: Direct (100%)
Top Publishers: Facebook (73%) and Instagram (27%)
Top Industry/Vertical Spenders (YTD, by spend): Chewy, Petco, PetSmart, Purina PetCare, Hill's Pet Nutrition, Whisker, and Mars Petcare
Top Creative by Spend; see below: (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
Vivvix: Facebook, Google Ads, and Instagram
Social Demographics: Women over the age of 45
2022-2023 Key Hires:
- Matthew Sherman: Senior Vice President, Brand Marketing (January 2022)
Current Agency Roster:
- No current agency relationships yet confirmed
Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix; audience insights by StatSocial.
