Sales Lead: Well, would you LAIKA-t that; in April 2023, LAIKA expanded the role of David Burke. Burke joined the company as CMO in July 2019 and is now its CMO and COO. He will continue leading brand marketing and overseeing film promotions while also handling operations and developing LAIKA's Live Action strategy. Since joining LAIKA, Burke has played a key role in establishing partnerships with organizations such as HBCU Bowie State, Women in Animation, Film Independent's Project...

Sales Lead: Allbirds recently debuted its first-ever golf shoes. The product's sustainable materials, extra traction, comfort level, aesthetic appeal, and water-repellant materials will both appeal to eco-conscious consumers and set it apart from other golf shoe brands. Along with this launch, Allbirds teamed up with a new influencer on an initiative: golf personality, broadcaster, TV host, and podcast host Will Laqwery. The company will likely: Pursue additional influencer o...

Sales Lead: Volcom recently debuted a new collection of mountain bike apparel, its first foray into the category. The company is well known for its products related to surfing, skating, and snow-related sports. Now, Volcom is also working with mountain bikers as influencers; these include Ryan Mcnulty, Nik Nestoroff, Dakoda Osusky, Ian Morrison, and Canyon Jones. The company will likely: Pursue additional influencer partnerships Bolster promotional material to support the...

Sales lead: This company appears focused on increasing brand awareness, so reach out if you can offer assistance.  Fubo is now an official partner of the Cleveland Guardians.  As part of the deal, Fubo will place branding at the Guardians' home stadium behind home plate. Fubo will also receive fan engagement opportunities.  This follows Fubo's deal with the Boston Red Sox we told you about earlier this month.  We also told you about the company rebranding in March.  Target ...

Sales Lead: Pfizer recently concluded the review that kicked off earlier this year by appointing Publicis and IPG as its global agency partners. Publicis is now Pfizer's media, data, and production AOR, while IPG is its global creative partner. Drew Panayiotou led the review; I predicted he would lead one following his appointment as CMO in September 2022. The company will likely: Launch a new campaign Implement strategy shifts Continue increasing spend Conduct addit...

Media Sales Lead: Litehouse just launched the newest edition of its "LITEHOUSE IN THE HOUSE" campaign. The push will run through mid-July and includes multiple video ads. The spots will be supported via CTV, social media, digital, and shopper marketing. There is also a campaign website where Litehouse offers summer salad recipes. It is also running multiple retail promotions alongside the campaign. Key Lead Takeaways: Litehouse will likely ramp up ad spend over the next several months. Rea...

Sales lead: Reach out to offer ad space so that you can score some of these extra ad dollars.  Columbia Sportswear (CS) just released three new video ads called "Shirt Off Our Back," "Be The Goat," and "Angler's Anthem."  It worked with creative agency InGoodTaste on the ads.  The ads will be supported across select broadcast markets and on social media.  Target demographic: Gen-X & millennial men The company will likely: Continue ramping up ad spend Increase pro...

Sales lead: Get in touch with this brand's DMs now to offer last-minute campaign ad space.  1800 Tequila just launched a new campaign called "Taste is Everything."  It includes two 30-second hero spots featuring NBA player Carmelo Anthony and musician Ozuna.  The ads are being supported through TV, digital, OOH, social, and in-store.  This is the first campaign from the brand's new creative AOR, 72andSunny.  Target demographic: Millennials with a male skew The company will...

Media Sales Lead: Potbelly Sandwich Shop recently announced its goal of reaching 2k total locations over the next eight-10 years. The company, which plans on opening 51 new restaurants in 2023, ended 2022 with 429 locations. This is part of Potbelly's overall strategy, which includes a digital transformation. Over the past couple of years, the company launched a new menu, mobile app, website, loyalty program, and digital ordering.  Key Lead Takeaways: Reach out to help Potbelly promote its...

Sales lead: Reach out to offer ad space and to inquire about agency opportunities.  GSTQ appointed R/GA to lead a rebranding effort.  The agency will also help the brand launch its new menswear line.  The line includes suits, flat-front pants, joggers, polo shirts, T-shirts, tracksuits, hoodies, and sweaters.  GSTQ initially launched in 2019 as a women's apparel brand.  Target demographic: Gen-Zers & millennials  The company will likely: Continue increasing digital s...