Sales Lead: Treasure Data (TD) may soon launch some pretty Tack-y advertising since it recently named Mark Tack as CMO, effective May 2023 (we are still confirming Tack's email, but will update as we learn more). He was previously the CMO at SundaySky, which he led through a major private equity acquisition last year. Tack succeeds incumbent CMO Tom Treanor, who stepped into the same role at Snipp Interactive last year. Tack will focus on driving TD's next phase of profitable growt...

Sales Lead: Dr. Praeger's (DP) recently launched a campaign to help millennial moms get their kids to eat veggies. Made by Deutsch NY, the campaign rolled out across Instagram, Facebook, Pinterest, and TikTok. DP seems to have started working with Deutsch after appointing chief customer officer Steve Polonowski. The company will likely: Keep launching new work Return to higher spend Seek additional new agency partners Target demographic:  Better-for-you (B...

Sales lead: Get in touch now to see if you can score some of these extra ad dollars.  Hertz just debuted some fresh creative work as part of its "Hertz. Let's Go!" campaign.  The push includes over 30 ads, with a hero spot featuring Yvonne Orji and Tom Brady.  The brand announced it has extended its deal with Brady through 2024. The ads will be supported across Hulu, Disney+, Max, Peacock, Warner Bros. Discovery, Pandora, YouTube, Facebook, Instagram, and TikTok.  Hert...

Sales lead: This hire signals potential opportunities for both sellers & agency readers.  Alation named David Chao CMO in April 2023.  Chao most recently served as marketing VP of Datadog.  This hire follows the Series E funding round Alation completed in November 2022.  The company secured $123m in the round, which raised its total valuation to over $1.7b.  Target demographic: Businesses that need data intelligence & analytics services The company will likely: Signi...

Sales lead: Contact the new CMO now to be top-of-mind.  Advance Auto Parts (AAP) hired Samantha Avivi as CMO, effective May 2023.  Avivi joined from Tenneco, where she held the same position.  She is now responsible for all of AAP's marketing initiatives.  We told you about AAP sponsoring IndyCar earlier this year.  Target demographic: Millennial & Gen-X men The company will likely: Ramp ad spend back up Conduct agency reviews Look for additional sponsorships (re...

Sales lead: Contact the new CMO now for more information.  Juniper Networks (JN) named Jean English SVP & CMO, effective May 2023.  English brings a wealth of CMO experience having held the position at NetApp, Palo Alto Networks, and Armis.  She now handles all marketing and communications responsibilities.  Target demographic: Businesses, government agencies, and universities  The company will likely: Continue increasing national TV spend & ramp digital spend back up ...

Sales lead: These hires will affect the company's marketing strategy & agency roster.  OfficeSpace (OS) hired Heather Larrabee as CMO in April 2023. Larrabee joins from FORM, where she held the same position.  She is responsible for demand generation, brand/product marketing, and communications. It also hired Erin Nelson as CEO in the same month. Nelson most recently served as CEO of Bonterra. She has extensive marketing experience having held the CMO positio...

Sales Lead: In an effort to make gut health more accessible, Health-Ade Kombucha just established a multi-year partnership with Ryan Seacrest. The host, producer, and media personality will team up with Health-Ade on advertising and omni-channel media content. The company will likely: Launch a new campaign with Seacrest Launch promotional material supporting its new cans Pursue new sponsorship and influencer opportunities Return to higher spend Conduct agency rev...

Sales lead: This appointment signals there are opportunities for both sellers & agency readers.  Death Wish Coffee Company (DWCC) named Mojo Supermarket creative AOR in May 2023. The agency will handle brand positioning, strategy, and creative.  Mojo's first work is scheduled to debut this fall.  This closely follows the CMO promotion we told you about earlier this year.  Target demographic: Millennials The company will likely: Release fresh creative work/brand campa...

Sales Lead: To kick off the summer, AB InBev-owned Kona Brewing Company recently rolled out a brand refresh complete with a new name, Kona Big Wave. Along with the new name, the brand refresh includes an updated logo and product packaging. A corresponding campaign, "Bring the Aloha," involves four spots that rolled out across channels such as paid social media and OOH. Duncan Channon, Kona's creative and digital AOR, developed this campaign. A contest will also run throughout...