Campaign Imminent: Health-Ade Kombucha teams up with Ryan Seacrest (Score 58)

Sales Lead: In an effort to make gut health more accessible, Health-Ade Kombucha just established a multi-year partnership with Ryan Seacrest.

• The host, producer, and media personality will team up with Health-Ade on advertising and omni-channel media content.
• The company will likely:
  • Launch a new campaign with Seacrest
  • Launch promotional material supporting its new cans
  • Pursue new sponsorship and influencer opportunities
  • Return to higher spend
  • Conduct agency reviews under its relatively new CMO (more below)
• Target demographic: 
  • ​​​​​​​Better-for-you (BFY) Gen-Z and millennials

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: Health-Ade has spent roughly $154.7k on digital ads YTD, a huge decrease from the roughly $879.2k spent within the same 2022 timeframe.
  • YTD data: Since the beginning of 2023, the company has earned around 15m digital impressions via YouTube (47%), Facebook (33%), Instagram (9%), desktop display (9%), and mobile display (2%) ads.
  • Last year: Health-Ade spent approximately $1.9m in 2022, 46% more than the approximately $1.3m spent in 2021.
• Additional channel insights  
  • The company utilizes Google Ads along with TikTok, Facebook, and online video (primarily via Youtube IOS and Youtube.com) ads.
  • In the past, Health-Ade has also invested in localized OOH ads around the Dodgers' stadium.

Additional agency insights:

• Opportunity: If you haven't yet done so, reach out soon to get on the radar of Charlotte Mostaed, Health-Ade's CMO since late 2022.
• Current agency roster:
  • ​​​​​​​​​​​​​​​​​​​​​​​​​​​​No current agency relationships yet confirmed

Insight Sources: Digital spend insights estimated by Pathmatics; additional channel insights estimated by Vivvix.​​​​​​​