Sales Lead: Andres Botero recently became Rubrik's CMO. Botero joined from BlackLine, where he served as the chief strategy and marketing officer. Now, he will drive Rubrik's growth initiatives and go-to-market strategies. Botero's hire seems to have concluded the CMO search that kicked off in 2020. Right now, the company is focused on cyber resilience and the launch of new cloud solutions. The company will likely: Implement strategy shifts Continue increasing spend ...

Sales lead: This appointment will affect the organization's ad spend & may lead to more agency shifts.  Brand USA selected R&R Partners as its media AOR.  R&R is responsible for media strategy, planning, and buying.  This replaces incumbent shop EssenceMediaCom.  Recent DM shifts: Staci Mellman joined as integrated marketing SVP in November 2022.  Mellman most recently served as CMO of Visit Florida. Clemen Hernandez joined as senior manager of media plannin...

Sales Lead: Effective June 2023, luxury jeweler Ring Concierge (RC) selected Neda Whitney as its first-ever CMO. Whitney was previously the SVP and head of Americas marketing at Christie's. Now, she will lead the next phase of RC's growth. Specifically, Whitney will focus on setting a ground-up strategy for the company's communications and marketing efforts. RC operates primarily D2C but also has two brick-and-mortars in NY. The company will likely: Implement strategy sh...

Sales lead: Get in touch now to score some of these extra ad dollars.  GolfNow, NBC Sports' tee time marketplace, just kicked off a new campaign called "Get Your Golf On." GolfNow is hoping to reach a younger and more multicultural audience with the campaign. The push will be supported across TV, CTV, digital, social media, and on-site promotions at golf tournaments.  It worked with creative shop Stranger Friend on the campaign.  Target demographic: Male Golfers ranging f...

Sales lead: Reach out now to offer ad space or if you can help with the rebranding project.  La-Z-Boy appointed Colle McVoy as its new agency partner in June 2023. The agency will handle strategy, design, PR, & influencer marketing. It is also leading a rebranding project for La-Z-Boy. The company plans to unveil its new look in August, which may include a new logo and new products. Target demographic: Gen-X & Millennials with a female skew The company will likely: P...

Media Sales Lead: Orchard Valley Harvest (OVH) just kicked off its first integrated brand campaign. The creative, which is from OVH's AOR, Terri & Sandy, includes three video ads. The spots will be supported across national TV, digital, and social media. The campaign is accompanied by a rebrand that includes a new logo, brand identity, and packaging. OVH used Straight Forward Design for the rebranding project. The brand hopes the rebrand will help it reach Gen-Z & millennials more effectively...

Sales lead: The CMO hire and new funding signal opportunities for both sellers & agency readers.  Adeptia hired Joanna Schloss as CMO, effective May 2023. Schloss most recently served as senior marketing VP of SmartBear.  She is now responsible for boosting brand awareness, customer engagement, and go-to-market strategy.  The company named Vance Loiselle CEO in January 2023. Loiselle brings extensive CEO experience having held the position at Boston Logic, Propertyb...

Sales lead: This hire will directly impact the company's marketing spend & agency roster. Workday named Emma Chalwin CMO, effective July 17th, 2023. She is tasked with handling all marketing operations and boosting customer demand. Chalwin joins from Salesforce, where she served as EVP of global field marketing.  Target demographic: Finance & HR DMs The company will likely: Continue shifting ad dollars from digital to TV Experiment with different ad channels Build ...

Sales Lead: HSBC recently kicked off the media review we let you know about in November. This shift could replace PHD USA, HSBC/s media AOR since 2018. The company will likely: Conclude the review soon Shift strategy Return to higher spend Conduct additional reviews Target demographic:  ​​​​​​​Millennials and Gen-X with a male skew HSBC utilizes cause marketing to promote its sustainability efforts, which specifically appeal to eco-friendly mill...

Sales Lead: Only a month after hiring other agencies, Pfizer recently also added Work & Co to its agency roster to work on digital innovation. The agency will launch new Pfizer work later in 2023. In May 2023, Pfizer named Publicis as its media, data, and production AOR and IPG as its creative and product PR AOR. WPP-owned VMLY&R retained creative work for one of Pfizer's programs, Independent Medical Education. I predicted additional agency hires would follow these. ...