Digital B2B Opps: Adeptia brings in new leadership, secures funding (Score 58)
Sales lead: The CMO hire and new funding signal opportunities for both sellers & agency readers. 
- Adeptia hired Joanna Schloss as CMO, effective May 2023.
- Schloss most recently served as senior marketing VP of SmartBear.
- She is now responsible for boosting brand awareness, customer engagement, and go-to-market strategy.
- The company named Vance Loiselle CEO in January 2023.
- Loiselle brings extensive CEO experience having held the position at Boston Logic, Propertybase, TrueMotion, and Sumo Logic.
In other news:
- Adpetia secured $65m following a growth investment round in March 2023.
- PSG led the round.
- The company plans on using the funds for growth, software innovation, customer success, and market adoption.
Target demographic: Businesses that need data management services
The company will likely:
- Significantly increase digital ad spend
- Invest in new ad channels
- Build out the agency roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Adeptia spent about $21.5k on digital display ads YTD after not investing in the channel during the same time period of 2022.
- YTD data: 1.8m impressions via desktop display.
- 2021-2022 spend: It did not allocate significant budget toward this channel during 2021 or 2022.
- Ad location: It placed 96% of these ads directly onto sites such as slickdeals.net, boston.com, cnet.com, washingtonpost.com, and abcya.com. It placed 4% of these ads indirectly through Google AdX+AdSense onto sites such as businessinsider.com, mail.com, skysports.com, games.com, and punchng.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of upcoming agency appointments.
- Adeptia does not currently have any agency partners to the best of my knowledge.
Insight Sources: Digital spend insights estimated by Pathmatics.
