Sales lead: This hire may lead to spend shifts & agency appointments.  Papa hired Sam Khalil as chief commercial officer in May 2023. Khalil is responsible for go-to-market strategy, sales, marketing, and customer success.  He most recently served as global VP of TIBCO.  Target demographic: Gen-X & millennials with elderly parents The company will likely: Ramp digital spend back up Invest in additional marketing channels Seek agency assistance Digital and soci...

Sales lead: This appointment may lead to additional agency hires, so reach out now.  Revlon named Horizon Media US and Canada media AOR in June 2023. The remit includes brand and performance media for Revlon's entire portfolio.  The agency will also help with customer loyalty programs, customer engagement, digital transformation, and product launches.  Revlon had been taking care of media buying in-house.  Target demographic: Gen-X & millennial women The company will likel...

Sales Lead: Jackie Cinguina just became the CMO at Vox Media. Cinguina joined the company in November 2019 as its marketing SVP after having been the CMO at New York Magazine. Since her hire, her remit has expanded to include the oversight of communications and brand design. Cinguina has also done the following: led several acquisitions, most notably that of Group Nine; developed and bolstered revenue-driving editorial franchises via advertising partnerships; and built a work...

Sales Lead: Autodesk's Dara Treseder recently discussed some of the strategy shifts she has implemented since her recent hire as CMO. Right now, the company is shifting toward customer-centricity in order to fuel a new phase of growth. As such, Autodesk continues rolling out new products to offer as many services as possible. It will likely continue ramping up ad spend to promote these new products. The company will likely: Continue shifting strategy Keep increasing spen...

Sales Lead: To celebrate its two-year anniversary, Resorts World Las Vegas (RWLV) just launched a new brand campaign. Made by a B&P team led by creative director Bruce Logan, "Rule the World" kicked off at a premiere event at Zouk Nightclub hosted by Mark Shunock. The company will likely: Continue rolling out new work Advertise at events Keep increasing digital spend Target demographic:  Older millennials and Gen-X Additional spending insights: ...

Due Date: July 17, 2023; questions due July 6 Scope of Work: The City of Davis (City) is soliciting statements of qualifications from proposers interested in providing services for website design and marketing services for the Hate-Free Together campaign. The Hate-Free Together campaign is a joint partnership with the University of California, Davis (UC Davis) and the County of Yolo (County) to provide resources, support and opportunities for action to condemn hate, create safety and culti...

Sales lead: Reach out if you can help this brand promote the rebrand.  Senorial just rolled out a new logo and slogan, "Explore Every Moment." It is supporting the rebrand with a campaign.  The push is being supported through paid media, influencers, events, and in-store signage.  Target demographic: Millennials The brand will likely: Significantly increase ad spend throughout the campaign Partner with new influencers Seek additional agency assistance Digital ...

Sales Lead: In May 2023, FridaBaby appointed Carmen Graham as its marketing VP. Graham joined from REEF, where she was the head of brand and communications. This is just the latest in the past several months' slew of marketing hires. The company will likely: Shift strategy Return to higher spend I especially expect spend to pick back up to promote FridaBaby's new product. Seek new agency partners Target demographic:  ​​​​​​​Millennials with...

Sales lead: This appointment will affect the company's media strategy & agency roster.  Bob's Discount Furniture selected Horizon Next as its media AOR in June 2023.  The agency is responsible for all paid media such as TV, CTV, OOH, social, search, digital audio, and programmatic.  This replaces Havas Media, which won the account in 2017. Pile and Co. handled the review.  Target demographic: Millennials & Gen-X women The company will likely: Continue increasing ad s...

Media Sales Lead: Heinz just launched what is reportedly its largest media investment to date and unified its creative strategy for the first time. Creative AOR Wieden + Kennedy NY built the 150th-anniversary campaign around fan stories about the ketchup brand. Heinz found these stories on social media, in news articles, and through word-of-mouth. The campaign will continue running across TV, online video, cinema, social, and OOH. Key Lead Takeaways: Reach out soon to secure some of Heinz'...